The Challenge
The National Inventors Hall of Fame needs a strategic digital leader to unify marketing across B2C education, B2B partnerships, fundraising, and events. You'll own the entire digital engine—from paid media to SEO to email—while building and leading a 6-person team that drives brand awareness and revenue growth.
Your Mission
Audit current digital marketing performance across all channels (paid, organic, email, social) and establish baseline KPIs for CAC, engagement, and revenue attribution
Stabilize and document team workflows, processes, and reporting cadence; clarify ownership across paid media, SEO, web, email, and PR
Develop a 12-month digital strategy roadmap that integrates B2C acquisition, B2B partnerships, and fundraising revenue goals with realistic budget allocation
Implement unified tracking and analytics infrastructure to connect customer journey data across channels
Achieve 15-25% improvement in CAC efficiency through optimized paid media mix and audience targeting
Launch integrated SEO and content strategy that increases invent.org organic traffic by 30%+ and improves keyword rankings in target categories
Establish email lifecycle marketing framework that increases donor lifetime value and education program enrollment by 20%+
Present quarterly digital performance review to leadership with clear ROI metrics, trends, and data-driven recommendations for budget reallocation
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-acquisition across paid media, organic, and fundraising channels to optimize budget allocation.
Organic Traffic & Rankings
Monitor invent.org traffic growth and keyword performance; measure SEO impact on brand awareness and education program discovery.
Email Engagement & Conversion
Track open rates, click-through rates, and conversion rates for lifecycle email campaigns driving fundraising and enrollment.
Paid Media ROAS
Measure return on ad spend across search, social, and programmatic campaigns against revenue and enrollment goals.
Website Conversion Funnel
Monitor user experience metrics and conversion paths on invent.org for education sign-ups, donations, and event registrations.
Tools & Stack
Your Team
Your Manager
Likely Chief Marketing Officer or Executive Director
Current Team
6-person team: 5 direct reports (paid media, SEO, website, email, social/PR) + 1 indirect report
Backfill/existing team
The Package
Salary
$130K-$160K base
Remote
On-site, North Canton, OH (full-time)
Benefits & Perks
Company Intelligence
The National Inventors Hall of Fame honors innovative inventors and promotes STEM education and entrepreneurship. The organization operates across education, fundraising, and industry partnerships to advance invention and inspire the next generation of innovators.
Is This Role For You?
- You've led cross-functional marketing teams (4+ people) and thrive in people leadership grounded in emotional intelligence
- You're data-obsessed: you speak fluent analytics, build dashboards, and make decisions based on metrics—not gut feel
- You've successfully managed $500K+ digital budgets and optimized spend across multiple channels (paid search, social, programmatic, email)
- You're energized by working in a mission-driven, non-profit environment where marketing drives education, fundraising, and community impact
- You're hands-on enough to jump into platform configuration, audit existing setups, and partner with vendors—not just delegate
- You need remote-first flexibility; this role is on-site in North Canton, OH
- You're looking for a pure IC role; this requires 40%+ of your time on team leadership, budgeting, and process management
- You have no hands-on experience with modern digital marketing platforms (GA4, paid media, email, SEO tools)—you'll be expected to guide the team on technical setup
Interview Process
Initial Screening Call
Discuss your digital marketing background, team leadership experience, and mission fit with Talent/HR.
Strategy Interview
Present a 90-day digital marketing strategy for a non-profit (likely invent.org); focus on channels, budget allocation, and metrics.
Leadership & Case Study
Walk through a past project: team challenge you solved, how you managed stakeholders, and measurable results achieved.
Final Interview with Leadership
Meet with CMO/Executive Director to discuss strategic vision, budget strategy, and team culture fit.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.