The Challenge
Morrison Container Handling Solutions needs a Marketing Manager who can build strategy AND execute. You'll lead a growing team, own their HubSpot ecosystem, and drive lead gen through trade shows, digital campaigns, and tight sales alignment in the industrial B2B space.
Your Mission
Audit current HubSpot setup, workflows, and database health; implement immediate fixes to improve lead quality and reporting
Map out annual trade show calendar and calendar, secure venues/logistics for 3+ shows, establish lead capture and ROI tracking processes
Develop 90-day marketing plan aligned with sales priorities; establish weekly cross-functional sync with sales leadership
Assess current marketing team skills and capability gaps; create coaching plan and first round of team wins
Launch optimized digital campaign strategy (paid search, LinkedIn, email nurture) with documented performance baselines and month-over-month improvement targets
Execute 2+ successful trade shows with documented lead volume, cost-per-lead, and pipeline contribution metrics
Refresh website content and product messaging; implement content calendar with 40+ pieces of B2B industrial-focused content
Build and hand off sales enablement toolkit (battle cards, case studies, proposal templates); train sales team on new assets
KPIs You'll Own
Marketing Qualified Leads (MQLs)
Track weekly/monthly MQL volume by source with conversion rate to sales opportunities.
Trade Show ROI
Calculate cost-per-lead and cost-per-opportunity for each event, plus pipeline contribution over 6-month window.
HubSpot Database Health
Monitor lead list cleanliness, completion rates, and workflow execution to improve campaign deliverability.
Campaign Performance
Track digital campaign CTR, conversion rate, and cost-per-acquisition by channel (email, paid, organic).
Sales Alignment Score
Qualitative feedback from sales leadership on enablement quality and lead relevance each quarter.
Tools & Stack
Your Team
Your Manager
Not specified, likely VP Marketing or VP Sales
Current Team
Growing marketing team (exact size TBD); cross-functional work with sales, engineering, IT
Leadership role managing existing team; some expansion possible
The Package
Salary
$85K-$120K base
Remote
On-site, Greater Chicago Area, full-time
Benefits & Perks
Company Intelligence
Morrison Container Handling Solutions operates in the industrial B2B space (container/material handling). Mid-market company with growth ambitions and a need to modernize marketing strategy and execution.
Is This Role For You?
- You've managed B2B marketing teams and love both strategy and hands-on execution in a player-coach capacity
- You're comfortable owning HubSpot, managing trade shows, and proving marketing's impact on pipeline/revenue
- You thrive in industrial/manufacturing/logistics sectors and can speak their language
- You want direct collaboration with sales and enjoy the challenge of sales enablement and lead quality
- You're brand-only or demand-gen averse; this role requires lead generation rigor and sales partnership
- You expect a large team or prefer pure strategy work; you'll be executing campaigns yourself
- You need remote flexibility; this is on-site in Chicago
Interview Process
Initial Screening
Phone call with HR/hiring manager on marketing experience, B2B/industrial background, HubSpot proficiency
Hiring Manager Conversation
Deep dive on past marketing campaigns, team leadership examples, and approach to sales alignment
Team Round
Meet with marketing team members and key sales leader; discuss working style and priorities
Case Study/Presentation
Present your first 90-day plan for marketing transformation (likely take-home or on-site whiteboard session)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.