The Challenge
A leading healthcare organization needs you to architect their entire digital marketing analytics function from the ground up. You'll own strategy, frameworks, and team building while translating complex data into executive decisions that drive patient engagement.
Your Mission
Audit current analytics stack across all digital channels and identify gaps in measurement, tooling, and governance
Design and socialize a unified KPI framework and reporting standards aligned to business objectives
Establish data governance policies with IT and Data Engineering, including HIPAA/HITECH compliance protocols
Launch executive dashboard in Tableau or Power BI covering key patient journey and campaign metrics
Build and scale dedicated analytics team with defined roles, responsibilities, and mentorship structures
Implement cross-channel attribution model integrating GA4, Salesforce Datorama, and Tealium data
Design and execute A/B testing framework with statistical rigor; run 5+ optimization tests across digital channels
Integrate clinical and marketing analytics for holistic patient journey mapping and personalization opportunities
KPIs You'll Own
Analytics Framework Adoption
% of marketing teams actively using standardized KPIs and dashboards in decision-making
Campaign Attribution Accuracy
Confidence level in cross-channel attribution model validated against business outcomes
Test Velocity
Number of statistically significant A/B tests completed per quarter with documented lift
Data Governance Maturity
Compliance audit score on HIPAA protocols and data quality standards across platforms
Patient Engagement Lift
Improvement in key patient journey metrics (conversion, retention, engagement) driven by analytics insights
Tools & Stack
Your Team
Your Manager
Director of Marketing or Chief Marketing Officer (implied)
Current Team
Unknown current team composition; you'll likely build this function
New role creating a program; likely to hire analytics team members
The Package
Salary
$140K-$180K base
Remote
On-site in Mountain View, CA; 2-3 days per week required
Benefits & Perks
Company Intelligence
A prominent healthcare organization modernizing its digital marketing and patient engagement capabilities. They're investing in analytics infrastructure and building this function strategically to compete in digital-first patient acquisition.
Customers
Healthcare patients and healthcare systems
Culture
Data-driven, cross-functional collaboration emphasized; commitment to diversity and inclusion
Is This Role For You?
- You've led analytics programs end-to-end and can architect measurement frameworks that stick
- You speak fluent healthcare/HIPAA and understand regulated data environments
- You're equally comfortable translating SQL queries into executive narratives as designing dashboards
- You want to build a team and own a function, not just analyze data
- You've shipped A/B testing programs that moved real business metrics
- You're looking for pure hands-on analytics work; this role is 60% strategy/leadership, 40% technical
- You need full remote flexibility; on-site 2-3 days/week is non-negotiable
- You've never worked in regulated industries and healthcare compliance feels like overhead
Interview Process
Phone Screen
Recruiter confirms analytics background, program management experience, and healthcare familiarity
Technical Assessment
Walk through a past analytics framework you designed; discuss KPI selection and governance approach
Strategic Interview
Marketing/Analytics leadership discusses digital strategy, testing philosophy, and cross-functional collaboration
Executive Interview
CMO or equivalent assesses leadership capability, communication style, and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.