The Challenge
MANUAL is scaling healthcare product categories across Brazil with serious budgets to deploy. You'll own growth end-to-end for a major category (hair loss, weight loss, etc), collaborating with UK teams while building a high-performing operation in one of Latin America's biggest markets.
Your Mission
Map current paid social and SEM performance across assigned category; identify 3-5 high-impact optimization opportunities
Build relationships with Meta and Google account teams; unlock new features or beta programs for campaigns
Launch 2-3 A/B tests on landing pages, ad copy, and creative formats; document learnings for team playbook
Establish weekly sync rhythm with UK growth team, category managers, and creative team to align on test roadmap
Grow category ROAS by 15-25% through channel optimization, creative testing, and bid strategy refinement
Successfully launch and scale one new paid channel (TikTok, Pinterest, or programmatic native) with positive unit economics
Build internal attribution model that clearly connects paid channels to downstream metrics (retention, LTV)
Mentor 1-2 junior growth team members; document growth playbooks and best practices for category
KPIs You'll Own
ROAS (Return on Ad Spend)
Revenue generated per real spent across paid channels; primary driver of budget allocation decisions
CAC (Customer Acquisition Cost)
Cost to acquire one customer; tracked against LTV targets and profitability benchmarks
CPC / CPM
Cost per click or per thousand impressions on paid social and search; optimization lever for budget efficiency
Conversion Rate (Landing Page & Checkout)
Percentage of traffic converting to purchase; A/B testing focus to unlock incremental gains
Attribution & Incrementality
Understanding true impact of paid campaigns via testing and multi-touch attribution; avoids overestimating channel value
Tools & Stack
Your Team
Your Manager
Head of Growth (Brazil or UK, not specified)
Current Team
High-performing growth team in Brazil and UK; cross-functional collaboration with category managers, customer insights, creative, medical, and product teams
New Growth Marketing Manager role for Brazil market expansion
The Package
Salary
$85K-$120K BRL equivalent (est. 2026 Brazil market for manager-level growth marketer)
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
MANUAL operates in healthcare/wellness e-commerce, managing multiple product categories (hair loss, weight loss, etc) across geographies. They're scaling Brazil operations with serious budgets and a collaborative UK-Brazil team structure.
Customers
Direct-to-consumer healthcare and wellness customers
Culture
Fast-paced, passionate, driven, fun; self-starter mentality; ambitious growth mindset
Is This Role For You?
- You've managed 5+ years in digital marketing with hands-on paid social and SEM campaign management at scale
- You're obsessed with data, testing, and incrementality—and can translate those insights into creative briefs and optimization strategies
- You thrive with autonomy: owning a P&L, making decisions, and shipping tests without hand-holding
- You speak fluent Portuguese and advanced English; you're ready to work on-site in São Paulo and collaborate across time zones
- You need remote flexibility—this role is 100% on-site in São Paulo
- You prefer execution-only roles; this requires strategic initiative, problem-solving, and cross-functional leadership
- You lack healthcare or high-growth e-commerce experience; category knowledge and scaling mindset are assumed
Interview Process
Phone Screen
Recruiter discusses background, growth experience, and category familiarity
Growth Case Study or Exercise
You'll analyze a scenario or campaign, propose optimizations, and walk through testing strategy
Manager Interview
Head of Growth (Brazil or UK) dives into past campaigns, metrics, and cross-functional collaboration examples
Stakeholder Panel
Conversation with category manager, creative lead, or UK growth counterpart to assess fit and knowledge-sharing potential
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.