The Challenge
MAKS Enterprises rebuilds automotive electronics for the entire US market-complex B2B2C play with multiple customer types. You'll build their entire growth engine from scratch, owning CAC, conversion, and revenue across paid channels, marketplaces, and content. This is hands-on strategy work with immediate execution.
Your Mission
Audit current marketing spend, channels, and attribution-identify quick wins to improve CAC and ROAS within 30 days
Build a unified marketing dashboard and reporting system that tracks CAC, conversion rates, and channel ROI in real-time
Launch optimized paid campaigns on Google Ads and paid social with A/B testing framework in place
Develop content audit and YouTube strategy roadmap with first 3-5 educational pieces published
Reduce CAC by 20%+ through channel optimization, landing page testing, and funnel improvements
Achieve 5%+ measurable lift in conversion rates through systematic CRO across key entry points
Establish MAKS as authority in automotive electronics-grow YouTube subscribers by 50%, organic traffic by 30%
Build and hire first marketing team member (content creator or paid media specialist) with documented SOPs
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per customer acquired across all channels; goal is consistent month-over-month reduction.
Conversion Rate by Channel
Monitor conversion performance across Google Ads, paid social, marketplace, and organic to identify best performers.
Paid Media ROAS
Return on ad spend across all paid channels; target minimum 3:1 ROAS with continuous optimization.
Organic Traffic Growth
Month-over-month growth in website traffic from SEO, content, and YouTube; baseline and grow 10%+ quarterly.
Revenue Attribution
Direct revenue generated through marketing channels; establish clear attribution model and track contribution to top line.
Marketplace Performance (eBay/Amazon)
Sales volume, conversion rate, and ROI on marketplace advertising; secondary but measurable revenue driver.
Tools & Stack
Your Team
Your Manager
Likely CEO or Chief Revenue Officer (not specified in posting)
Current Team
Appears to be marketing orphan-no current team mentioned
New build; you'll hire first direct report(s) in months 2-3
The Package
Salary
$140K-$180K base
Variable
Likely 15-25% performance bonus tied to CAC, conversion, and revenue targets
Equity
Not mentioned; request in negotiation if private
Remote
On-site, Los Angeles, CA. Full-time permanent role.
Benefits & Perks
Company Intelligence
MAKS Enterprises is a US-based leader in automotive electronics remanufacturing-diagnosing, rebuilding, and remanufacturing complex modules for consumers, repair shops, retailers, and dealerships nationwide. They operate across multiple sales channels including direct, marketplace (eBay, Amazon), and B2B partnerships. Culture is built on innovation, reputation, accountability, empathy, and continuous improvement.
Customers
Consumers, independent repair professionals, retailers, OEM dealerships across US automotive market
Culture
Trailblazers, trust-driven, accountable, empathetic, always evolving-fast-moving growth phase
Is This Role For You?
- You've scaled performance marketing channels (Google Ads, paid social, retargeting) and can prove CAC reduction and ROAS improvement
- You're comfortable with marketplace advertising (eBay, Amazon) and understand their unique algorithms and optimization levers
- You're a systems builder-you thrive designing dashboards, attribution models, and processes that give leadership clear visibility
- You want to own revenue growth end-to-end; you're not squeamish about hands-on execution in year one while hiring
- You understand B2B2C go-to-market complexity and can segment strategy for different buyer personas (DIY vs. technician vs. dealer)
- You need full remote work-this is on-site Los Angeles only
- You're a brand marketer who shies away from performance metrics and ROI accountability; everything here is measured
- You've never owned P&L or built a marketing function from zero; this role requires strategic AND tactical execution
- You're uncomfortable with automotive, technical, or B2B2C businesses-this is niche and requires domain learning
Interview Process
Phone/Intro Call
Screening on growth experience, channel expertise, and motivation. Expect 20-30 min.
Marketing Strategy Case Study
Walk through a previous campaign or channel optimization you've led-metrics, testing approach, learnings. Prepare to discuss CAC, ROAS, and conversion improvements.
Founder/CEO Conversation
Strategy fit, growth ambitions, and how you'd approach MAKS' specific multi-channel challenge. Expect discussion of 90-day and 12-month plans.
References
Likely will call previous stakeholders to validate execution, team-building, and revenue impact.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.