The Challenge
MAIN is a trade marketing solutions company looking for a Growth Marketer who can own the full funnel—from campaign design to optimization. You'll drive acquisition and lead generation across Meta and Google while building institutional credibility for the agency itself.
Your Mission
Audit and optimize existing Meta Ads and Google Ads campaigns for CTR and CPA improvements
Define and launch 3+ A/B tests on audience targeting, creative, and messaging for key client verticals
Establish reporting cadence and dashboard showing funnel performance (CTR, CPA, CPL, conversion rates)
Map B2B lead generation funnel and identify top 2-3 bottlenecks for quick wins
Scale winning paid campaigns by 30%+ while maintaining or improving CPA metrics
Build and document playbook for recurring lead generation across 3+ client verticals
Reduce cost-per-lead by 20% through continuous testing and creative optimization
Present quarterly insights and scaling opportunities to leadership based on campaign learnings
KPIs You'll Own
Cost Per Acquisition (CPA)
Track paid media efficiency across Meta and Google to optimize budget allocation.
Click-Through Rate (CTR)
Monitor creative and ad copy performance to identify top-performing messaging.
Cost Per Lead (CPL)
Measure lead generation efficiency in B2B campaigns.
Conversion Rate
Track funnel conversion from ad click to lead submission or qualified opportunity.
Return on Ad Spend (ROAS)
Measure revenue impact relative to paid media investment.
Tools & Stack
Your Team
Your Manager
Not specified—likely Marketing or Growth Lead
Current Team
Cross-functional team including content, sales, and internal stakeholders
New role to scale growth operations
The Package
Salary
$55K-$75K ARS annually (estimated based on Buenos Aires mid-level market 2026)
Variable
Annual bonus for objective completion
Remote
Hybrid on-site in Buenos Aires with flexible 2x3 schedule
Benefits & Perks
Company Intelligence
MAIN is a B2B trade marketing solutions company focused on transforming client projects into measurable results. They combine strategic vision with hands-on execution across paid media, lead generation, and institutional marketing.
Customers
B2B clients across multiple verticals
Culture
Results-driven, collaborative, invested in team development with modern office and perks
Is This Role For You?
- You've run 1-2+ years of paid campaigns on Meta Ads and Google Ads with real budget responsibility
- You obsess over CTR, CPA, and conversion rates—and can spot inefficiencies in 30 seconds
- You're comfortable testing fast, learning from data, and pivoting without analysis paralysis
- You want to own the full growth funnel rather than just execute someone else's strategy
- You're autonomous but collaborative—you can align internal teams while moving independently
- You've never managed paid media budgets or only had analytics/reporting-only experience
- You need creative freedom over performance metrics—this role is conversion-first
- You require full remote work—this is on-site in Buenos Aires with hybrid flexibility
Interview Process
Initial screening
Discussion of paid media experience, campaign results, and growth mindset
Case study or portfolio review
Walk through 1-2 campaigns: strategy, testing approach, results, optimization decisions
Team discussion
Meet with marketing lead or manager to assess collaboration and communication style
Offer
Standard employment agreement, salary negotiation, start date alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.