The Challenge
LexisNexis is accelerating its digital transformation as generative AI reshapes search. You'll own the complete digital experience—from SEO strategy to conversion optimization—while building the brand's visibility in both traditional search and AI-generated answers.
Your Mission
Audit current SEO/GEO performance across owned digital properties and identify quick wins for organic traffic gains
Establish baseline KPI dashboards for traffic, conversion rates, and GEO visibility in generative search results
Define and socialize integrated SEO + GEO strategy aligned with LexisNexis product roadmap and RELX group standards
Lead first content audit and prioritization framework to optimize for generative AI indexation and citation
Deliver 20%+ increase in organic traffic and measurable uplift in GEO visibility across target AI engines
Launch and optimize 3+ high-impact CRO experiments with documented lift in conversion rates and customer value
Implement end-to-end digital governance framework with IT, security, and product teams for RGPD and tracking compliance
Build reusable content playbooks and technical SEO templates scaled across digital properties and shared with RELX group
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in qualified organic visitors from traditional search and generative AI results.
Conversion Rate by Channel
Track conversion funnel performance from organic acquisition through purchase/signup, with focus on GEO-sourced traffic.
Brand Authority Signals
Monitor backlinks, domain authority, citation frequency in AI-generated responses, and content indexation rates.
GEO Visibility Index
Proprietary measure of brand presence and citation quality in responses from ChatGPT, Perplexity, and other generative engines.
CRO Experimentation Velocity
Number of A/B tests launched, completion rate, and average lift per experiment.
Customer Acquisition Cost (CAC)
Cost to acquire new customers via organic channels, benchmarked against paid and other marketing sources.
Tools & Stack
Your Team
Your Manager
Responsable Marketing Digital et Acquisition
Current Team
Digital marketing team, UX/design resources, content team, IT/security liaisons
New role to strengthen digital capabilities in context of AI-driven search transformation
The Package
Salary
€45K-€65K base
Remote
On-site: Paris 15e, France (CDI full-time)
Benefits & Perks
Company Intelligence
LexisNexis is a global leader in legal technology and research solutions, helping legal professionals make faster, better decisions. The company combines recognized editorial expertise with advanced AI and technology to deliver innovative solutions to clients worldwide. Part of RELX Group, LexisNexis is advancing the rule of law while building high-performing, responsible digital products.
Customers
Law firms, corporate legal departments, government agencies, judges
Culture
Mission-driven, digitally ambitious, collaborative across functions
Is This Role For You?
- You've led SEO or digital experience strategy in B2B SaaS or enterprise software with measurable revenue impact
- You combine technical SEO depth with CRO chops and understand conversion funnel optimization end-to-end
- You're fluent in generative AI implications for search and content strategy (not just traditional Google SEO)
- You thrive owning platforms and dashboards—you're as comfortable in Google Analytics as you are explaining strategy to C-level
- You speak French professionally or are willing to work in French-speaking environment
- You view SEO narrowly as keyword ranking; you need to understand business metrics and bottom-line impact
- You prefer specialist depth (e.g., only link building or only technical SEO) over end-to-end digital ownership
- You can't operate effectively in matrix organizations or require deep autonomy without cross-functional collaboration
- Generative AI and GEO strategy feel like buzzwords to you rather than a genuine strategic priority
Interview Process
Screening Call
Hiring manager discusses your digital strategy background, SEO wins, and understanding of generative AI impact on search.
Case Study / Strategy Presentation
You analyze LexisNexis digital properties or a similar legal/B2B platform and present a 6-month SEO + GEO roadmap.
Technical Deep Dive
Conversation with digital/tech stakeholder on CMS governance, tracking implementation, and CRO methodology.
Leadership Interview
Meet with Responsable Marketing Digital et Acquisition to align on strategy, team dynamics, and business objectives.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Offres du même type
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
Éditorialiste Vidéo & Social Media H/F
NEXTON • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.