The Challenge
lesfurets is a 102-person digital insurance & fintech marketplace scaling fast. You'll own the entire growth playbook-acquisition to retention-across B2C and B2B, partnering closely with product, tech, and sales to drive revenue and customer lifetime value in a competitive market.
Your Mission
Audit current marketing mix (SEO/SEM, Paid Digital, CRM, Content) and establish baseline KPIs for acquisition cost, conversion rate, and retention across segments
Define and align growth strategy with product and sales leadership; map go-to-market opportunities for next 12 months
Restructure marketing team org (SEO, Paid, Content, Brand, CRM, Call Center) with clear accountability and hire/backfill critical gaps
Launch first integrated campaign across B2C and B2B segments tied to Q2-Q3 growth targets
Improve CAC efficiency by 20%+ through paid and organic optimization; reduce payback period by 15%
Increase customer retention rate through targeted CRM and call center experience improvements; measure NPS uplift
Scale SEO/SEM performance on high-intent keywords; achieve 30%+ organic traffic growth
Build repeatable B2B partnership strategy and launch 2+ co-marketing initiatives generating qualified pipeline
KPIs You'll Own
CAC & Payback Period
Track cost per acquisition by channel and payback period; optimize toward benchmarks for insurance/fintech verticals.
Conversion Rate (Funnel)
Monitor step-by-step conversion across awareness → consideration → purchase on B2C and B2B paths.
Customer Lifetime Value (CLV)
Measure CLV by cohort and segment; track against CAC to inform acquisition spend allocation.
Organic + Paid Revenue Attribution
Model multi-touch attribution; quantify revenue driven by each marketing channel and campaign.
NPS & Retention Rate
Monitor customer satisfaction and repeat purchase/renewal rates by segment; tie to CRM and call center performance.
Tools & Stack
Your Team
Your Manager
Likely CEO or Managing Director (not specified)
Current Team
6-8 person team: SEO/SEM, Paid Digital, Content, Brand, CRM, Call Center, Digital/Social Media
Backfill and expansion; team structure being built/optimized
The Package
Salary
€90K-€130K base
Remote
On-site, Paris. Full-time.
Benefits & Perks
Company Intelligence
lesfurets is a 102-person digital insurance and fintech marketplace operating in France. The company scales acquisition and retention across B2C (direct consumers) and B2B (partners, affiliates) segments using data-driven marketing and customer experience optimization.
Team Size
102
Culture
Dynamic, performance-driven, collaborative; values analytical rigor, public communication, and clear vision-setting.
Is This Role For You?
- You've run marketing (CMO-level or senior director) in a digital-first, multi-segment business (B2C + B2B ideal)
- You live and breathe performance metrics-CAC, LTV, conversion, attribution-and make decisions with data
- You've scaled SEO, paid digital, and CRM simultaneously and understand trade-offs between channels
- You're comfortable in fast-moving, 100-person scale-up environments and thrive on direct P&L ownership
- You speak fluent English and French (or near-fluent) and can lead in both languages
- You're brand-only or campaign-focused; this role demands hands-on performance marketing and revenue accountability
- You need a large, structured team or prefer managing through layers rather than direct execution
- You're not comfortable with regulated industries (insurance/fintech) or complex B2B + B2C dynamics
- You can't commit to on-site, Paris-based role or need 100% remote flexibility
Interview Process
Phone Screen
Hiring manager explores your CMO experience, growth track record, and fit with B2C + B2B mandate.
Case Study / Presentation
You'll present a growth strategy proposal for a 3-6 month horizon based on lesfurets' market/competitive context.
Leadership Interview
CEO or managing director assesses vision, strategic thinking, team-building approach, and cultural alignment.
Team Interviews
Meet with product, tech, and sales leads to assess collaboration style and cross-functional chemistry.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.