The Challenge
Les Raffineurs is a 40-person fashion & lifestyle e-commerce brand hunting for someone to own three critical acquisition channels: Facebook Ads, Google Ads, and CRM automation. You'll report directly to the Acquisition & CRM manager and drive qualified traffic and customer acquisition across web and retail boutiques.
Your Mission
Launch and optimize 4+ Facebook Ad campaigns with copywriting and creative briefs, targeting a 20%+ improvement in ROAS
Set up and manage Google Ads PMax campaigns, identifying underexploited products and refining search terms for better SERP performance
Build and deploy 2+ email automation workflows in Klaviyo, establishing baseline open and click-through rates
Establish weekly performance reporting cadence tracking CAC, ROAS, and email engagement metrics across all three channels
Scale Facebook and Google Ads to consistent 3.0x+ ROAS, managing full campaign lifecycle from brief to analysis
Own email marketing roadmap execution; benchmark against fashion/lifestyle peers and implement 3+ performance improvements
Identify and activate 10+ high-potential underexploited products on Google Ads, driving incremental revenue
Build test-and-learn framework across all channels with documented learnings; present quarterly optimization strategy to leadership
KPIs You'll Own
ROAS (Return on Ad Spend)
Facebook Ads and Google Ads efficiency; target 3.0x+ by month 6
CAC (Customer Acquisition Cost)
Track cost per new customer across Facebook, Google, and email; benchmark against industry 15-20% monthly improvement
Email Open Rate & Click-Through Rate
Monitor Klaviyo automation performance; fashion benchmarks ~20-25% open, 2-4% CTR
Qualified Traffic
Web traffic volume and quality from paid channels, tied to conversion rate uplift
Tools & Stack
Your Team
Your Manager
Acquisition & CRM Manager
Current Team
Growth team within 40-person org; direct collaboration with creative and communication teams
New internship role to backfill or scale acquisition channels
The Package
Salary
€18K-€22K annually (6-month internship, France standard 2026)
Remote
Hybrid Paris | 4 days in office, 1 day school (alternance option) or full-time internship
Benefits & Perks
Company Intelligence
Les Raffineurs is a 40-person fashion and lifestyle e-commerce brand with both online (lesraffineurs.com) and retail boutique presence. They're focused on direct-to-consumer acquisition through paid channels and customer retention via email marketing.
Team Size
40
Is This Role For You?
- You're studying digital marketing, e-commerce, or web marketing and want real campaign ownership
- You're fluent in French and comfortable with social media-speak and copywriting
- You obsess over metrics, love testing, and want to prove ROI on every euro spent
- You want to learn Facebook Ads, Google Ads, and email marketing deeply in 6 months with direct manager mentorship
- You're looking for full-time employment (this is a 6-month internship contract)
- You can't commit to hybrid work in Paris or don't have French fluency
- You want to focus purely on creative or strategy; this role is hands-on tactical execution
Interview Process
Initial conversation
Chat with Acquisition & CRM Manager about your digital marketing background and passion for paid channels
Case study or test
Likely brief on a Facebook or email campaign scenario to assess creative thinking and ROI mindset
Team meeting
Meet with creative/communication teams to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.