The Challenge
A major French online bank is doubling down on growth-target: 2x customer base in 5 years. You'll lead the entire acquisition strategy with a €20M+ media budget and a team of 10, owning every lever from digital to offline to partnerships.
Your Mission
Audit current acquisition funnel end-to-end; identify quick wins and optimization opportunities across all channels
Establish clear KPI framework (CAC, LTV, conversion rates by stage) with daily/weekly dashboards across team
Launch first multi-channel A/B testing roadmap focusing on highest-impact conversion levers
Meet with Data, UX, Product, Compliance teams to map cross-functional dependencies and build working relationships
Execute full multi-channel acquisition strategy refresh with demonstrated CAC reduction of 15-20%
Scale influencer marketing strategy aligned with brand positioning; measure ROI and refine partner mix
Build and onboard team capabilities in CRO, analytics, and channel-specific optimization
Deliver competitive intelligence report with 3-5 strategic recommendations for market differentiation
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track and optimize cost-per-acquisition across all channels to hit target efficiency benchmarks.
Return on Ad Spend (ROAS)
Measure revenue generated per euro spent across media channels; baseline and improve quarterly.
Conversion Rate by Funnel Stage
Monitor awareness-to-signup, signup-to-activation, and activation-to-deposit conversion rates weekly.
Cost per Active Customer
Lifetime value proxy; track blended acquisition cost adjusted for activation and deposit behavior.
Budget Allocation Efficiency
Measure ROI by channel; rebalance spend quarterly based on performance data and market testing.
Tools & Stack
Your Team
Your Manager
Director of Marketing
Current Team
Team of ~10 people (growth/acquisition specialists, channel managers, analysts)
Likely backfill; potentially expand with new specialists
The Package
Salary
€120K-€160K base
Variable
Likely 15-25% bonus tied to acquisition and ROI targets
Remote
On-site, Paris. Full-time, permanent contract.
Benefits & Perks
Company Intelligence
A major French online bank with ambitious growth targets (2x customer base in 5 years). Well-funded with significant budget and resource commitment to digital acquisition. Operating in a competitive but growing market with strong brand positioning.
Culture
Data-driven, collaborative, cross-functional; emphasis on performance and hands-on execution
Is This Role For You?
- You've led acquisition or growth teams with €15M+ budgets and proven CAC/ROAS wins
- You're equally comfortable in strategy meetings and diving into Google Ads, conversion funnels, or A/B test results
- You thrive in high-growth environments where ambition is matched with resources and autonomy
- You've managed multi-disciplinary teams and love building capability and culture, not just hitting numbers
- You're purely a strategist; this role requires hands-on channel and funnel optimization 30-40% of your time
- You haven't managed acquisition budgets >€10M or lack track record improving conversion metrics
- You prefer remote work; this is fully on-site in Paris with heavy cross-functional collaboration
Interview Process
Initial Screening
Alignment on budget scale, team size, growth targets, and your acquisition/CRO background
Case Study / Performance Deep Dive
Walk through a past campaign or funnel optimization; discuss metrics, learnings, and competitive context
Director of Marketing Conversation
Discuss strategy, team dynamics, cross-functional collaboration, and 6-month priorities
Founder/Exec Leadership Meeting
Vision alignment on growth strategy, market positioning, and 5-year scaling roadmap
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.