The Challenge
An AI patent platform trusted by 400+ law firms just hit 10x ARR growth and $40M in funding. They need a founding marketing lead who can both craft client narratives that resonate with IP professionals AND build the operational systems to scale those stories across the globe.
Your Mission
Launch systematic client story intake process and conduct 5-8 foundational client interviews to build initial case study library
Define brand voice, tone guidelines, and messaging hierarchy for BOFU touchpoints across geographies
Produce 2-3 polished client success stories (written + video-ready formats) and measure engagement lift vs. baseline
Establish content calendar for Q2 2026 events, product launches, and sales enablement materials
Build a library of 12+ client success narratives across different practice types (corporate, boutique, in-house) with documented conversion impact
Scale story repurposing engine: one client win becomes case study, video, panel talking point, and sales deck module
Launch 3+ high-impact field moments (events, webinars, or thought leadership placements) that generate measurable pipeline contribution
Train sales and product teams on brand narrative so client stories land consistently in customer conversations
KPIs You'll Own
Client Story Production Velocity
Number of polished client narratives produced per month (target: 2-3)
BOFU Content Engagement Rate
Click-through, watch-time, and conversion lift from client stories and case studies vs. generic content
Sales Enablement Adoption
% of sales conversations where client stories are referenced and closed deal correlation
Brand Visibility in IP World
Mention frequency in industry publications, webinars, and peer recommendations among target accounts
Content Repurposing Multiplier
Number of formats/channels each client story reaches (target: 5+ per story)
Tools & Stack
Your Team
Your Manager
Head of Growth (pipeline-focused, technically strong)
Current Team
Content Marketing Manager (owns TOFU/MOFU), Head of Growth
Founding hire
The Package
Salary
$90K-$130K base
Equity
Likely (founding role, $40M funded)
Remote
Hybrid (Bastille, Paris), on-site required
Benefits & Perks
Company Intelligence
AI platform embedded in Microsoft Word that helps innovative companies protect inventions across the full patent lifecycle. Trusted by 400+ law firms and corporate IP teams including Greenberg Traurig and Dexcom. Hit 10x ARR growth in 18 months with 213% NRR and just raised $40M.
Funding
$40M
Customers
400+ law firms and corporate IP teams (Greenberg Traurig, Dexcom included)
Culture
High-growth, technically credible, human-focused (not generic), operationally rigorous
Is This Role For You?
- You can write compellingly about technical/B2B concepts and make them feel human and urgent
- You're operationally wired: you don't wait for process, you build it, and you can manage agencies/calendars with clear standards
- You default to AI as a multiplier, not a novelty, you use it to work at 3x speed without losing quality
- You have real experience building client success narratives or case studies, ideally in B2B SaaS or technical domains
- You're energized by founding-stage work: ambiguity, ownership, and the chance to shape a brand from day one
- You need everything documented in process before you move, this role requires you to create process as you go
- You're a pure storyteller who doesn't want operational/calendar/vendor management responsibilities
- You're skeptical about AI and view it as a crutch rather than a force multiplier
- You prefer remote work, this is on-site/hybrid in Paris
Interview Process
Initial Screen
Conversation with Licorne Society recruiter about your experience with client stories, brand building, and founding-stage context
Writing Sample + Case Study
Submit 1-2 examples of client success narratives or brand-focused content you've created; discuss how you'd approach a hypothetical IP platform win
Conversation with Head of Growth
Deep dive on growth strategy, funnel mechanics, and how you'd shape brand narrative to support pipeline
Culture + Operational Fit
Chat with Content Marketing Manager about collaboration style, systems thinking, and how you'd work together on the brand voice
Potential AI/Tools Assessment
Discuss your toolkit and approach to using AI for speed and scale
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.