The Challenge
Leap Brands is hunting for a Director of Marketing to architect and execute the marketing strategy that drives company growth. You'll own the entire funnel-from strategy to execution-while managing budget, building cross-functional partnerships, and proving ROI on every campaign.
Your Mission
Audit current marketing performance metrics and establish baseline KPIs across all channels
Map cross-functional stakeholder needs and build alignment on marketing strategy roadmap
Implement performance tracking infrastructure (analytics stack, dashboards, reporting)
Define and communicate brand positioning to internal and external audiences
Launch and optimize first revenue-driving campaign with measurable ROAS target (2.5x+)
Build scalable marketing operations framework with clear budget allocation and accountability
Establish monthly performance reviews with revenue impact dashboard for leadership
Develop and mentor marketing team members; identify hiring gaps and backfill if needed
KPIs You'll Own
Campaign ROI
Track return on marketing spend across all channels, target 2.5x+ minimum.
Revenue Attribution
Measure pipeline generated and closed revenue directly attributed to marketing initiatives.
Budget Efficiency
Monitor cost per acquisition, customer lifetime value, and overall marketing spend efficiency.
Cross-Functional Collaboration Score
Internal stakeholder satisfaction and speed of campaign execution from brief to launch.
Tools & Stack
Your Team
Your Manager
Not specified (likely C-suite or VP Growth)
Current Team
Not specified; implies existing marketing function
Backfill or expansion role unclear
The Package
Salary
$140K-$180K base
Remote
On-site, New York City Metropolitan Area
Benefits & Perks
Company Intelligence
Leap Brands is a growth-focused company seeking to scale revenue through strategic marketing leadership. Limited public information available; investment in director-level hire signals expansion phase.
Is This Role For You?
- You've led marketing teams or departments and proven ability to drive measurable revenue impact
- You're fluent in performance marketing metrics and comfortable building dashboards and reporting systems
- You thrive building cross-functional partnerships and rallying stakeholders around strategy
- You want hands-on control over budget allocation and strategy, not just tactical execution
- You need remote flexibility-this is on-site NYC only
- You're looking for a pure individual contributor role; this requires team leadership and mentorship
- You lack concrete examples of revenue impact from previous marketing campaigns or roles
Interview Process
Initial Screen
Hiring manager conversation about marketing strategy experience and growth philosophy
Case Study / Portfolio Review
Walk through past marketing campaigns, metrics, ROI, and lessons learned
Cross-Functional Stakeholder Panel
Meetings with sales, product, and executive leadership to assess collaboration fit
Final Executive Interview
Meet with CEO or VP to align on vision, strategy, and company growth priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.