The Challenge
Propulse by CA (Crédit Agricole's startup) is reshaping how entrepreneurs access banking and business tools. You'll own the SEO editorial engine during a pivotal moment: AI-powered search results are rewriting the rules, and high-value, authoritative content is your competitive edge.
Your Mission
Master the editorial brief workflow: write 8-10 structured SEO briefs for freelance writers, establish EEAT review criteria, and publish first 5 optimized pieces on CMS
Audit top 20 existing content assets in GSC and Ahrefs; identify 3-5 quick-win on-page optimizations and implement across priority pages
Build weekly monitoring dashboard for entrepreneurial news, regulatory updates, and public aid announcements to feed content calendar
Shadow Alexandre (SEO Lead) on strategy sessions; understand Propulse's current keyword positions, traffic sources, and competitor landscape
Own 30+ pieces of SEO-optimized content from brief-to-publish; track performance in GSC and present monthly performance analysis
Increase organic traffic to blog by 25% through on-page optimizations, internal linking strategy, and structured data implementation
Develop LLM-ready content structure framework: test schema markup, EEAT signals, and content formatting for AI citation and visibility
Launch initial VSEO (YouTube SEO) strategy exploration; produce 3-5 video briefs aligned with high-intent search queries
KPIs You'll Own
Organic Traffic Growth
Month-over-month growth in sessions from organic search to blog and core content hubs.
Keyword Ranking Progress
Number of target keywords moving into top 10 and top 3 positions in Google SERP.
Content Production Velocity
Number of published, optimized pieces per month and time-to-publish from brief to live.
LLM Citation Rate
Mentions of Propulse content in AI search results (Google SGE, Claude, ChatGPT) as a proxy for authority.
EEAT Quality Score
Internal audit score measuring Expertise, Experience, Authoritativeness, and Trustworthiness signals per piece.
Tools & Stack
Your Team
Your Manager
Alexandre (SEO Lead / Responsable SEO)
Current Team
You + Alexandre (SEO Lead) + 1 Content Manager + Freelance Writers + External SEO Agency
New role: Alternance (Internship/Work-Study Program)
The Package
Salary
€800-€1,200/month
Remote
On-site only: 75008 Paris (8th arrondissement)
Benefits & Perks
Company Intelligence
Propulse by CA is a Crédit Agricole-backed startup (launched Oct 2022) building the next-gen pro banking platform for entrepreneurs. They combine online business accounts, business planning tools, peer communities, and content hubs. Mission: drive digital acquisition for Crédit Agricole's 39 regional branches by becoming the go-to resource for entrepreneur growth.
Founded
2022-10
Funding
Corporate-backed (Crédit Agricole)
Customers
French entrepreneurs and SME owners
Culture
Structured, mission-driven team with clear roles; emphasis on rigor and editorial excellence
Is This Role For You?
- You write with precision and clarity in French—strong grammar, logical hierarchy, and information design matter to you
- You understand SEO fundamentals (intent, on-page optimization, internal linking, EEAT) through self-study or formal training; you're fluent in SEO thinking, not just theory
- You're obsessed with data: you want to own metrics from publish to ranking to traffic impact, not just create content and hand off
- You're curious about AI's impact on search and willing to experiment with LLM-ready content formatting, structured data, and new visibility levers
- You thrive in structured, cross-functional workflows: writing briefs, reviewing work, collaborating with freelancers and agencies
- You see SEO content as a commodity—if you treat writing as volume play rather than craft, this role will frustrate you
- You need complete autonomy: this is a collaborative, mentored role with clear editorial standards and review cycles
- You're not fluent in French or lack confidence writing professional French at scale; language quality is the primary evaluation criterion
Interview Process
Application + Writing Sample
Submit CV, cover letter, and 1-2 examples of your best SEO-optimized or informative writing in French
Phone Screen with Alexandre (SEO Lead)
30-45 min: discuss SEO knowledge, writing process, interest in AI/search trends, and alignment with role
Brief Writing Task
You'll receive a real or simulated content brief; write a structured editorial brief for a freelancer on an entrepreneur topic (2-3 hours take-home)
Team Interview & Culture Fit
Meet Content Manager and/or leadership; discuss editorial workflow, collaboration style, and 6-month vision
Interested in this role?
Apply now and hear back within days, not weeks.
Get jobs like this in your inbox
Weekly digest. Unsubscribe anytime.
Offres similaires
Founding GTM (Go-to-Market)
Fimo • Europe (Remote)
HAVAS LIFE PARIS - STAGE - ASSISTANT.E CHIEF GROWTH OFFICER
Havas France • Puteaux, FR
ALTERNANCE - Chargé(e) de Marketing Produit & Digital Junior - F/H
Thales • 92230 Gennevilliers
Growth Manager – Stage ou Alternance
Annette • Paris (75)
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.