The Challenge
EPIKTET is blitzing €3M/year into candidate acquisition, pulling 750K applications annually across 100 agencies. You'll own the levers—job boards, Google Ads, XML flows—to hit recruiting targets without burning budget or leaving slots empty.
Your Mission
Map current performance across all acquisition channels (Indeed, HelloWork, Google Ads) and identify quick wins to reduce CPA by 10-15%
Audit and optimize job posting content and ad creative; A/B test messaging to improve click-through and application quality
Build reporting dashboards tracking CPA (applicant, hired), volume, and ROI by channel and by agency location
Establish baseline relationships with job board partners; negotiate Q1 visibility upgrades and test new placements
Scale top-performing channels while cutting underperformers; achieve 15-20% ROI improvement year-over-year
Model seasonal hiring patterns (school holidays, staff turnover cycles) and pre-allocate budget to match each agency's pipeline needs
Launch 3-5 testing cycles on keyword strategy, audience segmentation, and creative variations; document learnings
Negotiate contract renewals and new feature rollouts with job boards; ensure XML feeds are optimized and real-time
KPIs You'll Own
CPA (Cost Per Applicant & Cost Per Hire)
Track blended acquisition cost across all channels; segment by agency and job type to catch inefficiencies early.
Volume (Applications & Placements)
Monitor 750K annual application target; validate that volume hits agency-level recruitment schedules without waste.
ROI by Channel
Measure return on spend for Indeed, HelloWork, Google Ads, and direct channels; reallocate budget to top performers weekly.
Quality Metrics (Show Rate, Hire Rate)
Beyond clicks—track what % of applicants show up and get hired to validate creative and audience targeting.
Tools & Stack
Your Team
Your Manager
Responsable Marketing Digital
Current Team
Implied small performance marketing team; collaboration with recruitment leads across 100 agencies
New hire; backfill or expansion role not specified
The Package
Salary
€36K-€42K
Remote
On-site, Angers, Pays de la Loire, France. Monday–Friday, 40.5 hours/week
Benefits & Perks
Company Intelligence
EPIKTET is a French services group operating 100+ agencies across childcare (Kinougarde), elderly care (Amelis), and tutoring (Complétude). They invest €3M annually to source 750K+ candidate applications for personal services placements.
Customers
100+ agencies; 500 daily candidate meetings across France
Culture
Data-driven, test-heavy, high-volume operations focused; values rigor, autonomy, and collaboration with ground teams
Is This Role For You?
- You've spent 2+ years as a Traffic Manager, Acquisition Lead, or Growth Marketer running high-volume paid campaigns
- You thrive in fast-paced, metrics-obsessed environments where you optimize CPA and ROI daily
- You're comfortable balancing multiple job boards, negotiating vendor contracts, and hunting for arbitrage opportunities
- You can translate messy agency-level recruiting problems into channel and creative levers
- You need full remote or expect to work from home 3+ days/week—this is on-site only
- You're uncomfortable with high-volume, transactional hiring; this isn't B2B or niche talent
- You prefer building brand campaigns over performance testing; ROI and CPA are the scoreboard here
Interview Process
Phone screen
Walk through your biggest acquisition project: channels used, CPA achieved, what you'd do differently
Case study
Likely scenario: You get budget to fill 10K roles across 5 regions with seasonal peaks. How do you allocate and optimize?
Manager interview
Deep dive on your experience with job boards, vendor negotiation, and cross-team collaboration
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.