Strategic Marketing Programs Manager

Accountabilities:

• Own and execute strategic marketing programs in collaboration with media, ecosystem, and strategic partners to drive pipeline impact.

• Develop and manage co-marketing campaigns including webinars, events, content initiatives, newsletters, and targeted partner activations.

• Build and maintain senior-level relationships with external partners to align on shared goals and long-term growth opportunities.

• Lead execution of partner events, trainings, and field activations, including logistics, coordination, and on-site delivery when required.

• Contribute to campaign strategy, messaging, briefs, and content development in partnership with Product Marketing and Creative teams.

• Support influencer and external partner programs, including coordination, content execution, and performance tracking.

• Monitor campaign performance, analyze results, and provide actionable insights to optimize engagement and pipeline outcomes.

• Ensure consistent follow-through on deliverables, timelines, and reporting across all partner-led initiatives.

Requirements:

• 3-5+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or account-based marketing.

• Proven ability to manage and execute marketing programs tied to pipeline and revenue goals.

• Strong project management skills with the ability to handle multiple concurrent initiatives in a fast-paced environment.

• Experience building and managing external partner relationships and cross-functional stakeholder engagement.

• Demonstrated success executing events, webinars, co-marketing campaigns, and integrated marketing programs.

• Strong communication skills with the ability to adapt messaging for different audiences, including senior stakeholders.

• Ability to contribute to messaging, campaign development, and content creation with strong marketing instincts.

• Analytical mindset with experience tracking performance and optimizing campaigns based on data.

• Comfortable working in evolving environments with shifting priorities and high execution expectations.

• Experience building repeatable frameworks and scalable marketing processes is a strong plus.

Benefits:

• Competitive compensation package including equity/stock options.

• Unlimited paid time off and flexible work schedule.

• Fully remote-first environment with collaboration during core working hours.

• Comprehensive benefits including health coverage and retirement plan support with employer match.

• Opportunity to directly impact pipeline growth and strategic business outcomes.

• Access to a dynamic, fast-growing, and collaborative marketing organization.

• Support for professional growth in a high-ownership, high-visibility role.

• Work-life balance focused culture with flexibility and autonomy.

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