Sr. Growth Marketing Manager, Insurance

Accountabilities:

The Sr. Growth Marketing Manager, Insurance will be responsible for creating and executing customer-focused marketing strategies that support business growth, improve adoption, and generate measurable revenue impact. This role requires strong cross-functional collaboration, analytical thinking, and the ability to manage multiple strategic initiatives simultaneously.

• Develop and execute lifecycle marketing strategies focused on customer retention, product adoption, expansion, and upsell opportunities.

• Build targeted growth programs supporting customers across different segments, from individual users and partners to enterprise accounts.

• Partner with Sales and Customer Success teams to support renewals, account expansion, and strategic customer engagement initiatives.

• Create account-based marketing programs that strengthen relationships with key enterprise customers and support complex sales cycles.

• Increase adoption of new products, capabilities, and AI-enabled solutions through effective customer marketing initiatives.

• Serve as a strategic marketing partner to business leaders by aligning programs with revenue goals and organizational priorities.

• Collaborate with Product Marketing and Product teams to refine positioning, messaging, segmentation, and go-to-market strategies.

• Build and manage full-funnel campaigns across email, webinars, digital channels, events, content, and sales enablement materials.

• Develop personalized customer journeys that improve onboarding, engagement, renewal, and expansion.

• Establish experimentation frameworks to test messaging, channels, offers, and campaign approaches.

• Leverage AI-powered tools and workflows to improve marketing efficiency, personalization, content development, and analytics.

• Define and monitor KPIs related to customer engagement, retention, product adoption, expansion revenue, and marketing contribution.

• Create reporting dashboards and provide actionable insights to guide investment decisions and growth strategies.

Requirements: The ideal candidate is a growth-oriented marketing professional with experience driving customer expansion and revenue impact in B2B technology environments. They should combine strong strategic capabilities with hands-on execution skills and the ability to influence cross-functional stakeholders.

• 5+ years of experience in growth marketing, customer marketing, lifecycle marketing, demand generation, or account-based marketing within B2B SaaS or technology organizations.

• Proven experience driving customer retention, expansion, upsell, and revenue growth within existing customer accounts.

• Experience supporting enterprise sales teams and complex, consultative buying processes.

• Strong understanding of account-based marketing strategies and customer lifecycle management.

• Excellent collaboration skills with the ability to influence Sales, Product, Customer Success, and executive stakeholders.

• Strong analytical abilities with experience using customer and business data to develop actionable strategies.

• Exceptional written and verbal communication skills.

• Ability to manage multiple priorities while delivering measurable business outcomes.

• Experience with Salesforce, marketing automation platforms, customer data platforms, and marketing analytics tools preferred.

• Experience using AI-powered marketing solutions to improve productivity, personalization, and campaign performance preferred.

• Background in insurance technology, property intelligence, InsurTech, PropTech, claims organizations, or related industries is a plus.

Benefits:

• Competitive salary range of $99,000 - $125,000 USD, with bonus eligibility.

• Fully remote work environment with flexibility to support effective collaboration.

• Medical, dental, and vision insurance coverage.

• Paid time off, sick leave, and parental leave benefits.

• 401(k) retirement plan.

• Health Savings Account (HSA).

• Life insurance coverage.

• Employee Assistance Program.

• Pet insurance options.

• Opportunities to work with innovative technology and AI-powered solutions.

• Collaborative culture focused on growth, ownership, and professional development.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1