Sr Growth Marketing Lead

Accountabilities:

• Execute integrated, multi-channel demand generation campaigns aligned with pipeline, revenue, and strategic business objectives.

• Build and launch campaigns across email, nurture programs, webinars, paid media, retargeting, ABM, and other digital channels.

• Support always-on marketing programs that increase engagement, accelerate pipeline, and improve conversion throughout the funnel.

• Coordinate campaign timelines, deployment, assets, and execution across internal teams and external agency partners.

• Align campaigns with funnel stages, audience segmentation, account priorities, and commercial goals.

• Execute ABM programs targeting strategic enterprise and high-priority accounts, including segmentation, personalization, targeting, and engagement monitoring.

• Partner with Sales and Sales Operations to connect ABM activities with account priorities and pipeline objectives.

• Operate marketing automation and Martech platforms such as Pardot, Demandbase, Mutiny, Salesforce, or comparable technologies.

• Coordinate campaign deployment, tracking, lead routing, audience management, nurture journeys, and attribution with Marketing Operations.

• Support lead scoring alignment and the development of automated, segmented customer journeys.

• Monitor engagement, MQLs, SQLs, influenced pipeline, conversion rates, ROI, and other campaign performance indicators.

• Identify opportunities for optimization through testing, audience refinement, channel analysis, and performance insights.

• Prepare campaign reports, dashboards, and recommendations for marketing and commercial leadership.

• Contribute to improved funnel visibility, attribution, and performance measurement.

• Collaborate with Product Marketing on positioning, messaging, go-to-market priorities, and campaign strategy.

• Work with digital content teams on campaign assets, landing pages, conversion paths, and customer journeys.

• Partner with Sales Operations on targeting, CRM insights, attribution, and funnel reporting.

• Coordinate with communications and corporate affairs teams to align campaigns with broader brand, events, and thought-leadership initiatives.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.

• 5-8+ years of experience in growth marketing, demand generation, digital marketing, or B2B pipeline marketing.

• Proven experience executing integrated marketing campaigns with measurable pipeline and commercial impact.

• Strong hands-on experience with marketing automation and Martech platforms such as Pardot, Salesforce, Demandbase, Mutiny, HubSpot, Marketo, or similar tools.

• Demonstrated experience with ABM strategies, nurture programs, lifecycle marketing, and funnel-based campaign execution.

• Solid understanding of lead lifecycle management, marketing attribution, funnel reporting, and pipeline measurement.

• Experience executing digital channels including email, webinars, paid search, paid social, retargeting, and nurture campaigns.

• Strong analytical abilities with the capacity to interpret campaign data, identify trends, and translate insights into optimization actions.

• Excellent project management and organizational skills, with the ability to coordinate multiple campaigns and stakeholders simultaneously.

• Strong written and verbal communication skills and the ability to collaborate effectively across Marketing, Sales, Operations, and Communications.

• Highly execution-oriented, detail-focused, commercially minded, and comfortable working in a performance-driven environment.

• Healthcare, diagnostics, biotechnology, medical technology, life sciences, or another related industry background is strongly preferred.

Benefits:

• Remote work environment within the United States.

• Competitive compensation package.

• Opportunities to work on high-impact growth marketing and pipeline-generation initiatives.

• Exposure to advanced marketing automation, ABM, CRM, and digital marketing technologies.

• Collaborative environment with cross-functional partnership across Marketing, Sales, Operations, and Communications.

• Career development opportunities within a growing organization.

• Travel requirements of up to 15%.

• Inclusive workplace committed to equal employment opportunity and diversity.

• Reasonable accommodations available throughout the application process.

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