Sr. Field Marketing Manager

Accountabilities:

• Own and manage the end-to-end field marketing and events calendar, including planning, budgeting, execution, and post-event analysis.

• Develop and execute a diverse portfolio of events such as executive dinners, hosted roundtables, regional meetups, VIP experiences, and major conference sponsorships.

• Partner closely with sales and SDR teams to target priority accounts, increase attendance quality, and drive pipeline generation opportunities.

• Manage all operational aspects of events including venue sourcing, vendor coordination, contracts, logistics, onsite execution, and post-event follow-up.

• Collaborate with content and product marketing teams to develop compelling messaging, presentations, event materials, and audience engagement strategies.

• Build scalable pre-event and post-event playbooks to improve attendance, sales alignment, lead nurturing, and pipeline conversion.

• Monitor and analyze event performance metrics such as pipeline sourced, pipeline influenced, attendee engagement, and return on investment.

• Optimize event budgets and resource allocation to maximize efficiency and measurable business outcomes.

• Identify new event opportunities, innovative formats, strategic sponsorships, and regional growth markets to support scaling initiatives.

• Contribute creative ideas and strategic insights to strengthen overall demand generation and go-to-market effectiveness.

Requirements:

• Minimum of 6 years of experience in field marketing, event marketing, or demand generation within B2B SaaS or technology environments.

• Proven success managing events that generate measurable pipeline and revenue impact rather than solely focusing on attendance metrics.

• Experience executing a wide range of event formats including executive roundtables, hosted dinners, conference sponsorships, and regional networking events.

• Strong project management and organizational skills with the ability to oversee multiple simultaneous initiatives while maintaining attention to detail.

• Excellent collaboration and stakeholder management abilities, particularly in partnering with sales and go-to-market teams.

• Creative mindset with the ability to design engaging and memorable event experiences while managing budgets effectively.

• Strong analytical and data-driven decision-making skills with experience measuring event ROI and optimizing performance.

• Exceptional communication and coordination skills in fast-paced, high-growth business environments.

• Self-motivated and adaptable professional who thrives in collaborative and evolving organizations.

• Passion for modern go-to-market strategies, buyer engagement, and innovative demand generation approaches.

Benefits:

• Competitive base compensation with meaningful equity ownership opportunities.

• Comprehensive health coverage including medical, dental, and vision insurance.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• Employer-paid employee healthcare premiums and partial dependent coverage contributions.

• Unlimited paid time off and paid company holidays.

• Remote work flexibility with home office support and company-provided equipment.

• Monthly remote work stipend.

• 401(k) retirement savings plan.

• Paid family leave benefits.

• Opportunity to work alongside a passionate, collaborative, and innovative team during a key stage of company growth.

• Inclusive and diverse work environment focused on transparency, trust, and customer-centric values.

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