Senior Marketing Manager AIO Strategist

Accountabilities:

• Define and lead the AI Optimization (AIO) strategy, including operating model, roadmap, and integration with SEO, content, PR, and product marketing.

• Build and manage systems to measure AI visibility and citation performance across platforms such as ChatGPT, Gemini, Perplexity, Copilot, and similar engines.

• Develop content engineering frameworks to ensure web assets are structured, retrievable, and optimized for LLM citation and extraction.

• Design and execute a cross-channel citation strategy in partnership with PR, analyst relations, social media, and customer marketing teams.

• Monitor competitive AI visibility and identify gaps, risks, and opportunities across generative search ecosystems.

• Establish dashboards, KPIs, and reporting cadences to track AIO performance and executive-level insights.

• Act as a subject matter expert and internal educator on AI search, supporting enablement, documentation, and external thought leadership.

Requirements:

• 3-5 years of hands-on experience in AI search optimization, GEO/AEO, LLMO, prompt engineering, or AI-driven search strategy.

• Strong understanding of LLM mechanics including RAG, embeddings, hallucinations, grounding, and model behavior.

• Solid technical SEO foundation, including structured data, site architecture, crawlability, indexation, and performance optimization.

• Experience with AI visibility or citation tracking tools (or equivalent custom-built analytics solutions).

• Hands-on experience working with major LLMs (ChatGPT, Claude, Gemini, Perplexity, Copilot) for research and optimization workflows.

• Strong analytical skills with proficiency in GA4, Search Console, KPI design, and advanced spreadsheet analysis (SQL a plus).

• B2B marketing experience in SaaS, technology, or cybersecurity environments with complex buyer journeys.

• Strong independent thinking, with the ability to define a new discipline and influence cross-functional teams without formal authority.

Benefits:

• Competitive base salary ranging from $125,000 to $209,000 CAD (based on experience and location)

• Bonus eligibility and comprehensive benefits package

• Remote-first work environment with flexibility

• Health, wellness, and employee support programs

• Paid time off, wellbeing days, and global employee engagement initiatives

• Retirement and financial benefits depending on location

• Professional development opportunities and exposure to cutting-edge AI marketing innovation

• Inclusive, diverse, and collaborative global work culture

• Opportunities to shape a new strategic function within a leading cybersecurity organization

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