Senior Director, Digital Marketing & Web Strategy

Accountabilities:

• Lead end-to-end digital marketing strategy across paid media, SEO, email, display, retargeting, and emerging channels to drive pipeline growth and customer acquisition

• Own corporate website strategy, including UX, content architecture, SEO performance, personalization, and conversion rate optimization

• Oversee performance marketing execution and agency relationships, ensuring strong ROI and continuous optimization of campaigns

• Develop and manage experimentation frameworks including A/B testing, landing page optimization, and user journey improvements

• Partner with demand generation, product marketing, brand, and content teams to align digital execution with integrated campaign goals

• Build reporting dashboards and analytics frameworks to track performance, engagement, conversion, and attribution

• Lead marketing technology enablement in collaboration with RevOps and Marketing Ops, including automation, CRM, and AI-enabled tools

• Manage and develop digital, web, and performance marketing teams while fostering a culture of accountability and innovation

Requirements:

• 15+ years of experience in digital marketing, web strategy, demand generation, or performance marketing in B2B SaaS or technology environments

• Strong expertise in website strategy, SEO, paid media, conversion optimization, and digital customer journey design

• Proven leadership experience managing high-performing teams and cross-functional initiatives at scale

• Deep understanding of marketing analytics, performance measurement, and data-driven decision-making

• Experience working with marketing automation platforms, CRM systems, and digital marketing tools

• Strong communication and stakeholder management skills, with the ability to influence senior leadership

• Ability to balance strategic thinking with hands-on execution in a fast-moving, high-growth environment

• Strong analytical mindset with the ability to translate insights into actionable growth strategies

Benefits:

• Comprehensive healthcare coverage for employees and their families

• 401(k) retirement plan with company match

• Unlimited paid time off

• Paid parental leave

• Health and wellness reimbursement program

• Financial planning and legal support services

• Pet insurance discounts

• Employee referral bonus program

• Travel and entertainment discounts platform

• Educational resources and career development programs

• Fully remote work flexibility

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1