Part Time Growth Marketing Specialist

Accountabilities:

• Own and optimise the full customer acquisition funnel, from initial lead generation through nurture journeys and conversion opportunities.

• Manage and scale paid performance campaigns across platforms such as Meta Ads, including audience development, campaign optimisation, creative testing, and budget management.

• Implement and maintain tracking solutions, including Pixel and Conversion API (CAPI), to improve campaign measurement and attribution.

• Build and optimise marketing automation workflows, including CRM management, email sequences, lead nurturing campaigns, and re-engagement journeys.

• Create and improve landing pages, lead magnets, webinar registration flows, and conversion-focused customer experiences.

• Develop and execute webinar and event marketing strategies by driving registrations, improving attendance rates, and increasing qualified consultation opportunities.

• Monitor marketing performance through weekly reporting on spend, lead generation, cost per qualified lead, webinar metrics, and conversion performance.

• Provide monthly performance reviews and actionable recommendations based on agreed KPIs and campaign insights.

• Identify opportunities to expand acquisition channels, including platforms such as Google, YouTube, and TikTok, when supported by performance data.

• Support organic growth initiatives such as social media engagement, community building, and short-form content where relevant.

Requirements:

• Proven experience in growth marketing, performance marketing, funnel optimisation, or a similar role focused on customer acquisition.

• Strong hands-on expertise with Meta Ads Manager, audience building, campaign optimisation, and paid media performance analysis.

• Experience implementing and managing tracking tools such as Meta Pixel and Conversion API (CAPI).

• Demonstrated ability to build marketing systems, automation workflows, and customer journeys independently.

• Experience managing CRM platforms, email marketing tools, and lead nurture campaigns.

• Strong direct-response copywriting skills with the ability to create compelling messaging that drives action.

• Experience working with high-value, considered-purchase, education, or similar customer acquisition models is highly valuable.

• Data-driven mindset with the ability to analyse performance metrics and continuously improve results.

• Self-management skills with the ability to work independently in a remote environment and take ownership of outcomes.

• Experience with organic social media management, community engagement, or short-form video editing is a plus.

• Strong organisational skills and the ability to prioritise multiple marketing initiatives effectively.

Benefits:

• Part-time remote position based in South Africa.

• Flexible schedule of approximately 20 hours per week.

• Opportunity to play a key role in launching and scaling an innovative education platform.

• High level of ownership and autonomy over marketing strategy, systems, and execution.

• Opportunity to work directly on a premium customer acquisition funnel with measurable impact.

• Collaborative environment with experienced leadership and clear performance objectives.

• Ability to build and optimise modern growth marketing processes from the ground up.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1