Mid / Senior Growth Manager ( App )

Accountabilities:

As a Mid / Senior Growth Manager (App), you will own mobile growth initiatives from strategy through execution, focusing on acquiring high-quality users and improving the full customer journey. You will combine analytical insights, creative testing, and performance marketing expertise to optimize acquisition channels, app store performance, and subscription outcomes.

• Own paid user acquisition strategies across channels such as Apple Search Ads, Meta, TikTok, Google, and other relevant platforms.

• Plan, launch, monitor, and optimize campaigns to acquire qualified users profitably.

• Manage App Store Optimization (ASO) strategies across Apple App Store and Google Play, including keyword research, metadata optimization, store creatives, competitor analysis, and testing.

• Analyze and improve the complete growth funnel, including discovery, installs, onboarding, trial activation, conversion, retention, and revenue generation.

• Identify opportunities to improve trial-to-paid conversion by optimizing app experiences, paywalls, user journeys, and lifecycle touchpoints.

• Lead creative testing initiatives by developing and evaluating ad concepts, messaging, copy, landing pages, and promotional assets.

• Monitor key growth metrics including acquisition cost, conversion rates, return on ad spend, lifetime value, retention, subscription revenue, and profitability.

• Conduct user, competitor, market, and search behavior research to identify new growth opportunities.

• Translate insights into measurable experiments and scalable growth initiatives.

• Collaborate with product, engineering, design, creative, data teams, agencies, and external partners to execute growth strategies.

• Continuously improve processes, workflows, and reporting through data-driven decision-making and AI-powered tools.

Requirements: The ideal candidate is a proactive growth marketer with experience scaling mobile applications or consumer subscription products. You should combine analytical thinking, creativity, strong execution skills, and the ability to independently identify opportunities and deliver measurable business impact.

• Proven experience in mobile app growth, consumer subscription products, or performance marketing.

• Strong hands-on experience managing Apple Search Ads and at least one major paid acquisition channel such as Meta, TikTok, or Google.

• End-to-end experience managing ASO strategies across the Apple App Store and Google Play.

• Strong understanding of subscription funnels, including acquisition cost, trial conversion, retention, lifetime value, revenue, and profitability.

• Ability to analyze performance data and make informed decisions regarding budgets, campaigns, creatives, and funnel improvements.

• Strong copywriting skills and creative instincts for developing effective marketing concepts.

• Demonstrated ability to achieve measurable results, such as increasing acquisition, improving conversion, reducing costs, or growing revenue.

• High ownership mindset with the ability to work independently, prioritize effectively, and drive initiatives forward.

• Strong organizational skills and attention to detail with the ability to manage multiple projects.

• Excellent communication skills and professional fluency in English.

• Familiarity with AI tools and the ability to use them for research, analysis, content creation, and workflow optimization is a plus.

• A degree is not required; relevant experience, skills, and demonstrated impact are prioritized.

Benefits:

• Fully remote position with the flexibility to work from anywhere.

• Competitive annual compensation ranging from $30,000 to $50,000 USD depending on experience and impact.

• Flexible working hours without a fixed 9-to-5 schedule.

• Unlimited leave policy based on responsibility, communication, and performance.

• Direct collaboration with experienced technology leaders and founders.

• High level of ownership and autonomy in shaping growth strategies.

• Opportunity to influence user acquisition, subscription revenue, and product success.

• Career growth opportunities based on contribution and business impact.

• Access to modern marketing, analytics, and AI-powered tools.

• Opportunity to work with entrepreneurial and results-driven international teams.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1