Marketing Manager, Campaigns

Accountabilities

• Execute end-to-end multi-channel marketing campaigns supporting product launches, demand generation, lifecycle marketing, and customer growth initiatives.

• Coordinate campaign assets, messaging, timelines, and execution plans in collaboration with Product Marketing and Customer Growth teams.

• Manage campaign deployment across email, paid media, webinars, digital programs, landing pages, and events.

• Maintain campaign calendars and ensure smooth, timely execution of all marketing initiatives.

• Monitor, analyze, and report on campaign performance to identify opportunities for optimization and improved pipeline impact.

• Run A/B tests and experiments to improve engagement, conversion rates, and overall marketing efficiency.

• Collaborate cross-functionally with Marketing, Product, Sales, and Customer Success teams to align campaigns with go-to-market priorities.

• Ensure campaigns support broader revenue, engagement, and customer retention objectives.

• Leverage AI tools to enhance campaign creation, segmentation, content iteration, and performance optimization.

Requirements

• 3-5 years of experience in B2B marketing, demand generation, or campaign execution within a SaaS or technology environment.

• Hands-on experience managing multi-channel campaigns across email, paid media, webinars, and digital marketing channels.

• Strong project management skills with the ability to manage multiple concurrent initiatives in fast-paced environments.

• Experience using marketing automation and CRM platforms such as HubSpot, Salesforce, or similar tools.

• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.

• Excellent written and verbal communication skills with strong attention to detail.

• Ability to collaborate effectively across cross-functional teams including Product, Sales, and Customer Success.

• Experience in lifecycle marketing or product launch campaigns is a plus.

• Familiarity with AI-powered marketing tools and workflows is highly desirable.

Benefits

• Competitive compensation package aligned with experience.

• Remote-first work environment across the United States.

• Comprehensive health, dental, and vision insurance coverage.

• Paid time off and flexible work arrangements.

• Opportunity to work on high-impact SaaS marketing campaigns at scale.

• Strong focus on professional development and career growth.

• Exposure to AI-driven marketing tools and modern campaign strategies.

• Collaborative, inclusive, and fast-paced team culture.

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