Managed Marketing Specialist

Accountabilities

• Develop and execute tailored, multi-channel marketing strategies (email, SMS, social, and digital) aligned with client goals, audience segments, and seasonal golf operations.

• Create engaging, on-brand campaign content and manage end-to-end execution, including automation workflows, segmentation, and performance optimization.

• Conduct regular client reviews, provide strategic recommendations, and act as a trusted marketing advisor to improve engagement, retention, and revenue outcomes.

• Manage and support email and SMS platform operations, including onboarding, training sessions, account setup, template creation, and automation journey configuration.

• Analyze campaign performance metrics, generate insights, and continuously optimize campaigns and subscriber growth strategies.

• Develop educational materials (guides, FAQs, tutorials) and support client enablement to improve platform adoption and self-sufficiency.

• Collaborate with internal teams to enhance managed marketing offerings, improve processes, and ensure alignment across client success initiatives.

Requirements

• 2+ years of experience in marketing, digital campaigns, or client-facing marketing roles, ideally within hospitality, SaaS, or service-based industries.

• Proven experience managing multi-channel campaigns with strong understanding of email marketing, SMS marketing, and marketing automation tools.

• Strong content creation skills with the ability to write compelling copy for digital campaigns and customer engagement initiatives.

• Analytical mindset with ability to interpret campaign performance data and translate insights into actionable improvements.

• Excellent communication and relationship-building skills, with confidence in client-facing advisory and training responsibilities.

• Strong organizational and project management abilities, capable of managing multiple clients and priorities simultaneously.

• Experience with marketing platforms (Campaign Monitor or similar), segmentation, automation workflows, and reporting tools is highly desirable.

Benefits

• Competitive compensation aligned with experience (approx. $65,000, $75,000 CAD).

• Remote-first work environment with flexibility and autonomy.

• Opportunity to work closely with a niche, high-engagement industry and directly impact client business growth.

• Exposure to marketing automation, CRM tools, and advanced digital campaign strategies.

• Collaborative, growth-oriented culture with strong emphasis on learning and skill development.

• Opportunity to contribute to product and service improvements in a scaling marketing organization.

• Professional development through hands-on client strategy, training delivery, and cross-functional collaboration.

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