Lead Marketer, BDR Revenue Marketing, Upmarket

Accountabilities:

• Own and evolve the overarching BDR prospecting motion across North America and EMEA, including global campaigns, competitive plays, industry initiatives, reactive programs, and target-account priorities.

• Develop scalable sequence and cadence standards using automation, intent signals, enrichment, and AI-assisted personalization to improve prospecting engagement and meeting conversion.

• Define account and contact prioritization frameworks based on fit, intent, segmentation, and data-quality criteria.

• Design competitions, incentives, leaderboards, and performance reporting that encourage adoption and provide BDR teams with timely visibility into results.

• Establish campaign tagging and attribution standards that accurately connect BDR activity with pipeline, MRR, deal creation, and deal-quality outcomes.

• Create centralized enablement resources such as dashboards, presentations, videos, and self-service materials to help regional teams execute consistently.

• Partner with BDR leadership and regional stakeholders to translate shared priorities into a unified operating model while accommodating appropriate market, language, and compliance requirements.

• Monitor adoption, prospecting activity, meetings, deals created, pipeline, MRR, and deal quality, using performance insights to continuously optimize the prospecting motion.

• Manage complex initiatives from strategy through execution with a high degree of autonomy, ensuring programs remain aligned with business priorities and regional needs.

Requirements

• 7+ years of experience in high-tech sales or marketing, including hands-on ownership of BDR or SDR outbound programs.

• Demonstrated experience designing prospecting sequences, outbound plays, competitions, enablement programs, and reporting frameworks.

• Strong expertise in sequence and cadence strategy, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools.

• Practical experience applying automation and AI tools to improve targeting, personalization, and scalable campaign execution.

• Strong understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and complex upmarket or enterprise sales cycles.

• Proven ability to take ownership of complex, cross-functional programs from strategy through execution with limited oversight.

• Excellent project management, organization, written communication, and stakeholder management skills.

• Ability to build credibility with senior stakeholders, balance competing regional requirements, and translate them into clear, scalable operating standards.

• Experience standardizing revenue or prospecting motions across multiple regions or markets is highly desirable.

• Experience working with enterprise or upmarket buyers, analytics teams, revenue operations, or data teams is a strong advantage.

• Experience developing dashboards, attribution models, or account-prioritization systems is also beneficial.

• Willingness to work primarily in US Eastern Time is preferred to facilitate collaboration with partners in the UK and Ireland.

• Ability to travel occasionally for cross-regional planning, leadership meetings, and key prospecting events.

Benefits

• Annual cash compensation range of $122,400-$195,800 USD, with individual compensation determined based on skills, experience, qualifications, and other job-related factors.

• Eligibility for on-target commission and/or annual bonus programs depending on role and applicable compensation structure.

• Potential eligibility to participate in an equity program through restricted stock units (RSUs), depending on role.

• Remote work environment with a strong emphasis on flexibility, collaboration, and meaningful connection.

• Benefits and perks designed to support employees' professional and personal well-being.

• Support for accommodations and alternative arrangements when needed for disability or travel-related limitations.

• Opportunity to work across North America and EMEA and influence a high-impact, multi-regional revenue function.

• Exposure to AI-powered prospecting, automation, intent data, analytics, and modern B2B revenue marketing practices.

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