Head of Marketing (E-commerce)

Accountabilities

• Build and structure the marketing department from the ground up, including SOPs, processes, and a scalable growth roadmap.

• Define and execute multi-channel acquisition strategies across Google Ads, YouTube, SEO, paid search, and influencer marketing.

• Take hands-on ownership of campaign execution when needed, including optimization of paid media and performance marketing initiatives.

• Develop and implement retention strategies, including automated email marketing flows to increase customer lifetime value (LTV).

• Expand marketing strategies across multiple regions, including Europe, with preparation for entry into the US and LATAM markets.

• Lead and mentor internal creatives and external freelancers, with potential responsibility for hiring and scaling the marketing team.

• Own marketing budgets, define KPIs, and track performance using analytics tools such as Google Analytics and SEMrush.

• Report directly to executive leadership, providing insights, performance updates, and strategic recommendations.

Requirements

• 4-7+ years of experience in marketing, ideally within e-commerce or direct-to-consumer (DTC) environments.

• Proven ability to design and execute multi-channel marketing strategies while remaining capable of hands-on execution.

• Strong expertise in Meta Ads, Google Ads (Search, Shopping, YouTube), SEO, email marketing, CRM systems, and web analytics tools.

• Experience scaling consumer products in industries such as beauty, skincare, wellness, or consumer electronics is highly valued.

• Demonstrated success in building, managing, or scaling marketing teams in fast-growing environments.

• Strong analytical mindset with the ability to translate data into actionable business decisions.

• Excellent leadership, communication, and stakeholder management skills.

• Experience with international marketing expansion and multi-country campaign management is a strong plus.

• Familiarity with European consumer markets and e-commerce behavior is desirable.

Benefits

• Monthly salary starting from USD $4,000+ (depending on experience)

• 100% remote role within LATAM

• 30 days of paid annual leave

• Full-time schedule with flexible European business overlap

• Direct access and collaboration with company founders and leadership team

• High autonomy over strategy, budget, and marketing execution

• Opportunity to build and scale a marketing function in a fast-growing international brand

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1