The Challenge
A growth consulting firm backed by mobile gaming expertise is hunting for a VP who can lead strategy and execution across multiple game titles. You'll report to the COO, mentor a team of 4, and get hands-on with high-impact clients while shaping how games acquire, retain, and monetize at scale.
Your Mission
Audit current growth processes, KPI tracking, and reporting-establish baseline metrics and identify quick wins across active client engagements
Lead onboarding and capability mapping for your 4-person team; define roles, growth verticals (UA/ASO/monetization/retention), and performance standards
Conduct deep-dive growth audits on 2-3 flagship client titles; deliver strategic recommendations tied to user acquisition cost (UAC) and lifetime value (LTV) improvements
Build a standardized growth playbook covering UA strategy, ASO best practices, monetization frameworks, and retention mechanics applicable across the portfolio
Scale revenue impact: drive 20-30% improvement in average client LTV:CAC ratios through optimized acquisition and retention strategies
Expand service offerings by documenting proven frameworks and case studies; position firm as thought leader in mobile gaming growth strategy
Strengthen team capability: develop and execute 1-on-1 mentoring plans; train team to independently lead client audits and strategy sprints
Improve operational efficiency: implement centralized analytics dashboard, standardized reporting cadence, and commercial scoping methodology
KPIs You'll Own
Client LTV:CAC Ratio
Track average lifetime value to customer acquisition cost across portfolio; target 20%+ improvement YoY
User Acquisition Cost (UAC)
Monitor average cost per install across paid channels (iOS/Android); benchmark against category benchmarks
Day 1 / Day 7 / Day 30 Retention
Core engagement metric; measure cohort retention curves post-launch of retention strategies
Average Revenue Per User (ARPU)
Monetization health; track ARPU trends pre/post optimization sprints
Team Utilization & Billable Hours
Operational metric; ensure 75%+ billable utilization across growth team members
Client Net Revenue Impact
Quantify total revenue uplift attributed to growth recommendations; track through attribution partnerships
Tools & Stack
Your Team
Your Manager
COO (direct report)
Current Team
4-person growth team focused on mobile gaming performance and strategy
Leadership role; backfill or existing team expansion not specified
The Package
Salary
€80K-€120K base
Remote
On-site in Lacaussade, France; fully remote working model with flexible engagement; paid travel to Prague for collaboration
Benefits & Perks
Company Intelligence
Jobgether is a growth consulting firm operating at the intersection of consulting and performance marketing, specializing in mobile gaming growth strategy. The firm works with leading mobile gaming clients and high-growth products, offering user acquisition, ASO, monetization, and retention optimization.
Customers
Mobile gaming studios and publishers
Culture
Fast-paced, collaborative, highly analytical; emphasis on both strategic thinking and hands-on execution
Is This Role For You?
- You've led growth teams or worked as IC in mobile gaming studios, publishers, or gaming-focused agencies and have shipped hits
- You're comfortable switching between 30,000-foot strategy (defining monetization frameworks) and getting hands-on (running UA audits, optimizing ASO)
- You live and breathe mobile growth metrics (LTV, CAC, D1/D7/D30 retention, ARPU) and can translate data into action
- You actually want to mentor junior growth marketers and build better processes-not just slide decks
- You thrive in client-facing consulting roles and can translate internal optimization into client value stories
- You're purely strategic and hate hands-on execution; this role demands you stay in the game 30-40% of the time
- You've only worked at one company or in non-gaming verticals; breadth across multiple titles and platforms matters here
- You lack deep expertise in at least one growth pillar (UA, ASO, monetization, or retention); generalists without depth will struggle
- You're looking for a fully remote role with no travel; Prague collaboration and potential client site visits are expected
Interview Process
AI-Powered Screening
Jobgether's system reviews your application against core growth, leadership, and mobile gaming expertise requirements
Hiring Manager Discussion
Internal team interviews shortlisted candidates; expect discussion of past growth strategies, team leadership, and hands-on execution examples
Case Study or Growth Audit Exercise
Likely scenario-based challenge: analyze a mock mobile game's metrics and propose growth strategy
Final Round with COO
Strategic alignment conversation; confirm reporting relationship, vision, and commercial contribution expectations
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.