Head, Growth, Marketing & Alternate Data

Accountabilities:

• Lead the overall brand, marketing, and market presence strategy, ensuring strong positioning in the alternate data and credit intelligence ecosystem.

• Own and manage corporate digital assets, thought leadership content, and partner-facing communications to strengthen market visibility.

• Plan and execute industry events, conferences, roundtables, and strategic marketing initiatives to enhance brand reach and engagement.

• Develop and deliver content including white papers, case studies, articles, and executive communications on alternate data use cases.

• Coordinate with global and enterprise marketing teams to align messaging, localize campaigns, and maintain brand consistency.

• Drive end-to-end engagement with alternate data partners, including fintechs, digital platforms, utilities, and gig economy companies.

• Lead consultative partner onboarding, including value articulation, commercial structuring, and data monetization frameworks.

• Manage legal, compliance, and technical coordination for data integration and regulatory alignment (including RBI guidelines).

• Maintain and optimize a live partner ecosystem pipeline, tracking data availability, contracts, and activation readiness.

• Collaborate with internal teams on client-facing solutioning, proposals, and commercial engagements involving alternate data.

Requirements:

• 12+ years of experience in business development, strategic partnerships, marketing leadership, or growth roles within fintech, financial services, or data-driven organizations.

• Strong experience in building and managing external partner ecosystems with commercial ownership and deal structuring responsibilities.

• Deep understanding of India’s financial services ecosystem, including fintechs, Account Aggregator frameworks, and alternate data sources.

• Proven experience managing marketing functions such as events, digital platforms, content strategy, and vendor management.

• Strong executive communication skills with the ability to influence senior stakeholders and external partners.

• Experience working in fast-paced, ambiguous environments requiring cross-functional collaboration and rapid execution.

• Strong analytical and commercial mindset with the ability to connect data capabilities to business outcomes.

• MBA or equivalent advanced degree preferred; bachelor’s degree in business, economics, marketing, or related field required.

Benefits:

• Leadership role with high strategic impact on financial inclusion and credit innovation in India.

• Opportunity to build and scale a national alternate data ecosystem from the ground up.

• Exposure to senior leadership, enterprise clients, and high-value strategic partnerships.

• Competitive compensation package aligned with senior leadership responsibilities.

• Hybrid/remote work flexibility with occasional travel for strategic events and engagements.

• Strong focus on innovation, ownership, and cross-functional collaboration.

• Opportunity to shape market adoption of next-generation credit intelligence solutions.

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