Growth Marketing Manager, Digital Media

Accountabilities:

• Partner with channel specialists to develop and execute digital media strategies across paid email and newsletters, third-party virtual events and webinars, content syndication, publisher display, and other high-performing channels.

• Manage relationships with 30+ external vendors and publishers, serving as the primary day-to-day contact throughout planning, execution, optimization, and reporting.

• Coordinate campaign requirements including creative assets, tracking links, lead uploads, timelines, budgets, and delivery requirements.

• Manage and allocate testing budgets across new and emerging media opportunities, identifying untapped inventory and evaluating its potential to generate scalable pipeline.

• Continuously research the digital advertising landscape to identify new vendors, audiences, formats, and opportunities for incremental growth.

• Monitor emerging trends, including AI-focused vendors and programs, and proactively incorporate relevant opportunities into the digital media roadmap.

• Analyze lead conversion, pipeline-to-spend ratios, ROI, and other performance indicators to identify the highest-converting sources and optimize marketing investment.

• Own program management across budgeting, procurement, campaign execution, performance tracking, optimization, and reporting.

• Collaborate with internal marketing, content, design, campaign operations, finance, legal, brand, and product marketing teams to ensure smooth and effective campaign execution.

• Provide marketing leadership with clear visibility into campaign performance, investment allocation, pipeline generation, testing results, and future growth opportunities.

• Continuously experiment with new approaches, vendors, audiences, and campaign mechanics to improve return on marketing investment and unlock additional sources of pipeline.

Requirements:

• 5+ years of experience in digital marketing, growth marketing, demand generation, performance marketing, or a related field.

• Proven experience managing paid email or newsletter sponsorships, third-party virtual events or webinars, content syndication, and/or comparable digital media programs.

• Strong vendor management and negotiation skills, with the ability to manage 30+ external relationships and multiple concurrent campaigns while maintaining high attention to detail.

• Demonstrated ability to manage marketing programs from planning and budgeting through execution, optimization, and performance reporting.

• Strong understanding of performance marketing metrics, including conversion rates, ROI, ROAS, pipeline generation, and pipeline-to-spend efficiency.

• Highly analytical and data-driven, with the ability to turn campaign performance data into clear recommendations and investment decisions.

• Experience within cybersecurity, cloud technology, AI, or another technically complex B2B market is highly valuable, along with an understanding of technical buyer personas and enterprise purchasing journeys.

• Strong cross-functional collaboration skills and experience working with teams such as product marketing, finance, legal, brand, creative, marketing operations, campaigns, and leadership.

• A strong bias toward experimentation, with the creativity and commercial mindset to test new channels and identify incremental growth opportunities.

• Highly organized and detail-oriented, with the ability to manage multiple priorities, deadlines, vendors, products, and campaigns simultaneously.

• Self-directed and proactive, with the ability to thrive in a fast-moving, high-growth environment.

• Experience using enterprise marketing and revenue technology such as Salesforce, Marketo, Looker, Tableau, Demandbase, or comparable platforms.

• Strong communication and presentation skills, with the ability to clearly communicate campaign results, insights, and recommendations to stakeholders and leadership.

Benefits:

• Annual base salary of $120,000-$165,000 USD, depending on location, experience, skills, education, and other job-related factors.

• Performance-based bonus opportunities.

• Equity opportunities.

• Comprehensive employee benefits.

• Remote work arrangement within the United States.

• Opportunity to work on high-impact performance marketing programs with direct visibility into pipeline and revenue outcomes.

• Exposure to a broad range of digital media channels, emerging advertising opportunities, AI-focused marketing programs, and innovative technologies.

• Collaborative environment with cross-functional exposure across marketing, creative, finance, legal, operations, and leadership.

• Opportunity to contribute to a rapidly scaling technology organization operating in the cybersecurity and AI space.

• A culture that encourages creativity, experimentation, ownership, and continuous improvement.

• Applicants must have the legal right to work in the United States without requiring visa sponsorship for this position.

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