The Challenge
Build field marketing from scratch across EMEA for a high-growth commerce-tech company. You'll own the entire regional motion-events, partner activations, demand gen-and directly influence pipeline and brand presence across UK, Netherlands, Germany, and Nordics.
Your Mission
Map EMEA market landscape: identify 8-12 strategic trade shows, partner opportunities, and key events relevant to e-commerce/logistics tech buyers
Execute first regional campaign: localize 3-4 global campaigns for EMEA audiences with adapted messaging and channel strategy
Establish Sales partnership framework: define joint planning process, lead handoff criteria, and pipeline tracking methodology with regional sales teams
Launch 2-3 tactical initiatives: host first roundtable or sponsored event to generate initial pipeline and validate messaging
Build repeatable field marketing playbook: document event strategy, partner activation process, and campaign localization framework for EMEA markets
Deliver measurable pipeline impact: track and report 50+ qualified leads generated from field activities with ROI analysis by market
Activate 4-6 strategic partner co-marketing initiatives: establish and launch joint programs that expand reach and strengthen brand credibility
Establish regional brand presence: execute minimum 4 major events/experiences with consistent messaging and measurable attendance/engagement targets
KPIs You'll Own
Pipeline Generated (€ value)
Total qualified opportunities attributed to field marketing campaigns, events, and partner activations tracked monthly.
Event ROI
Cost per qualified lead and revenue-influenced opportunity from each trade show, roundtable, or hosted experience.
Campaign Engagement Rate
Email open rates, click-through rates, and attendance conversion for localized regional campaigns vs. global baseline.
Partner Co-marketing Reach
Combined audience reach and lead volume generated through joint partner activation initiatives.
Sales partnership velocity
Time from lead handoff to first sales conversation and lead-to-opportunity conversion rate by region.
Tools & Stack
Your Team
Your Manager
Global Marketing Leadership / VP Marketing (implied)
Current Team
Solo founding field marketing role; cross-functional partnerships with Sales and global Marketing teams
New role-building field marketing function from scratch
The Package
Salary
€55K-€75K base
Remote
On-site in Lacaussade, Nouvelle-Aquitaine, France; flexible work location within Europe for regional travel
Benefits & Perks
Company Intelligence
Jobgether operates as a talent marketplace partner posting on behalf of a growing e-commerce SaaS or commerce-tech company. The company is expanding internationally and building out regional go-to-market capabilities. Based on the context, this appears to be a scale-up in the fulfillment, logistics, or commerce-adjacent technology space.
Culture
Fast-paced, entrepreneurial, high ownership mentality expected; dynamic environment with ambiguity and autonomy.
Is This Role For You?
- You've led field or regional marketing in B2B SaaS and thrive turning limited budgets into measurable pipeline impact
- You're comfortable building programs from scratch-events, partnerships, campaigns-and take full ownership of outcomes
- You geek out on data: you track performance obsessively, report insights clearly, and let numbers drive strategy decisions
- You're fluent in English, based in Europe, and genuinely familiar with EMEA markets (UK, Netherlands, Germany, Nordics)
- You love partnering closely with Sales and can translate their needs into targeted field initiatives that move deals
- You need someone else to tell you exactly what to do-this role requires entrepreneurial mindset and comfort with ambiguity
- You're not data-driven or hate reporting/analytics; success here depends on tracking and proving ROI of every initiative
- You're located outside Europe or unwilling to travel frequently across EMEA markets for events and partner meetings
Interview Process
AI-Powered Screening
Jobgether's system reviews your application against core requirements; top candidates shortlisted for hiring team.
Hiring Team Interview
Discussion with Marketing Leadership and/or Sales leadership about regional strategy, field marketing approach, and past campaign results.
Case Study / Execution Plan
Likely asked to outline your 90-day field marketing plan for EMEA or discuss a past regional campaign you led and its impact.
Final Round
Conversation with hiring manager or senior leadership to assess cultural fit, autonomy, and readiness to shape the role.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.