Director, Payer Marketing

Accountabilities:

• Develop, own, and continuously refine the organization's strategic payer narrative, ensuring alignment with business priorities and market opportunities.

• Establish and communicate a differentiated value proposition that integrates clinical outcomes, economic benefits, and operational capabilities.

• Serve as the primary architect of payer-focused messaging across product, portfolio, and enterprise-level strategies.

• Translate healthcare industry trends, market dynamics, and strategic objectives into compelling narratives for payer stakeholders.

• Partner with commercial and field teams to convert payer strategy into practical messaging, tools, and enablement resources that support customer engagement.

• Guide thought leadership initiatives and external payer communications, strengthening market awareness and organizational credibility.

• Collaborate with executive leadership to communicate strategic vision, competitive differentiation, and business impact.

• Lead cross-functional planning and alignment across marketing, sales, payer strategy, health economics, customer experience, medical affairs, and product teams.

• Ensure consistent integration of payer-focused messaging into brand strategies, go-to-market plans, and customer engagement programs.

• Promote a culture of accountability, innovation, teamwork, inclusion, and operational excellence.

Requirements:

• Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Technology, or a related field.

• 12+ years of progressive experience in healthcare sales, payer account management, payer marketing, or related healthcare commercial functions.

• 3+ years of leadership experience managing teams, strategic initiatives, or cross-functional programs.

• Deep understanding of payer organizations, healthcare economics, reimbursement models, and healthcare market dynamics.

• Proven ability to develop strategic narratives and value propositions that resonate with payer audiences and executive stakeholders.

• Exceptional communication, storytelling, presentation, and executive engagement skills.

• Experience translating complex business, clinical, and operational information into persuasive market-facing messaging.

• Strong cross-functional leadership skills with the ability to influence stakeholders across multiple disciplines.

• Strategic mindset combined with strong execution capabilities and attention to detail.

• Ability to manage multiple priorities in a fast-paced, highly collaborative environment.

• Willingness and ability to travel up to 25% as required.

Benefits:

• Competitive annual base salary ranging from $210,000 to $250,000.

• Performance-based bonus eligibility.

• Comprehensive medical, prescription drug, dental, and vision coverage.

• Retirement savings plan.

• Paid vacation, holidays, personal days, and volunteer time off.

• Paid parental and caregiver leave programs.

• Wellness and employee well-being support initiatives.

• Professional development and career growth opportunities.

• Inclusive and collaborative workplace culture focused on respect, belonging, and innovation.

• Flexible work environment with opportunities to collaborate across national teams.

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