Director of Strategic Marketing Initiatives

Accountabilities:

• Lead high-priority, cross-functional strategic initiatives on behalf of the CMO, from initial concept and strategy through implementation and measurable business outcomes.

• Design, implement, and continuously improve end-to-end business processes spanning Marketing, Sales, Product, Customer Success, Revenue Operations, and other functions.

• Establish clear ownership, governance structures, operating cadences, success metrics, and accountability for initiatives with fragmented or undefined responsibilities.

• Lead customer acquisition and journey optimization programs, including self-service, product-led growth, and free-trial experiences, using data, experimentation, automation, and AI to improve conversion.

• Develop scalable operating models for analyst relations activities, including evaluation submissions, cross-functional content development, executive reviews, timelines, and knowledge management.

• Build repeatable competitive intelligence processes and translate insights into sales enablement, marketing messaging, product positioning, and executive communications.

• Evaluate the effectiveness of key marketing functions through operational reviews and business audits, identifying opportunities to simplify processes, improve accountability, and eliminate inefficiencies.

• Assess areas such as marketing planning and budgeting, advertising performance, SDR/BDR effectiveness, marketing operations, demand generation, lead management, funnel performance, and organizational workflows.

• Partner closely with executive stakeholders and functional leaders to build alignment, resolve complex challenges, and maintain momentum across strategic programs.

• Introduce automation and AI-first methodologies to improve operational speed, quality, scalability, and decision-making.

• Track initiative performance through relevant metrics and communicate progress, risks, insights, and recommendations to senior leadership.

• Serve as a trusted advisor to the CMO and an influential member of the Marketing Leadership Team.

Requirements:

• 10+ years of experience in strategy, operations, consulting, marketing operations, revenue operations, product marketing, or a related leadership discipline.

• Demonstrated success leading complex, cross-functional initiatives involving multiple executive stakeholders and business functions.

• Strong understanding of end-to-end business processes, with proven experience redesigning workflows to improve efficiency, scalability, and business impact.

• Experience optimizing customer acquisition journeys, particularly self-service, product-led growth, free-trial, or other conversion-focused experiences.

• Strong strategic thinking, business judgment, analytical capabilities, and operational rigor.

• Excellent communication and influencing skills, with the ability to build alignment among senior executives and diverse cross-functional teams.

• Comfortable operating in ambiguous environments where ownership, processes, and operating models need to be established from the ground up.

• Willingness to balance strategic leadership with hands-on execution and personally address complex operational challenges.

• Experience working closely with Sales, Product, Marketing, Customer Success, and/or Revenue Operations teams.

• Experience in an enterprise B2B SaaS environment is preferred.

• Background in management consulting, strategic operations, or a comparable problem-solving environment is preferred.

• Experience implementing automation, AI workflows, or process optimization initiatives is preferred.

• Familiarity with customer journey analytics, experimentation frameworks, and conversion optimization is a plus.

• An AI-first mindset and ability to identify practical opportunities to use AI to improve workflows, analysis, and decision-making.

Benefits:

• Remote position available to candidates based in the United States.

• High-impact opportunity with direct exposure to the Chief Marketing Officer and senior leadership.

• Significant ownership over strategic initiatives that influence marketing effectiveness and broader business performance.

• Opportunities to work across Marketing, Sales, Product, Customer Success, Revenue Operations, and other executive functions.

• Challenging, high-growth environment offering substantial opportunities for professional development and learning.

• Opportunity to drive the adoption of AI, automation, and modern operating practices across strategic business initiatives.

• Inclusive and collaborative workplace that values diverse perspectives and experiences.

• Opportunity to influence organizational processes, governance, and operating models at scale.

• Information security and privacy training and resources as part of the onboarding and ongoing professional development process.

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