Head of Creator Growth

Head of Creator Growth -- Austin, TX (On-Site) Company: Amanda Watters Location: Austin, TX 78703 Job Type: Full-time, On-site *Job Description: *We are looking for a results-obsessed Head of Creator Growth to own, scale, and monetize an established personal brand in the lifestyle, fitness, and parenting space.

This brand centers around a high-performing Texas fitness mom, wife to a CEO, and mother of two young girls. This is not a creative director role. This is a direct growth and revenue-generating role-we want someone who thinks in monetizable content, audience conversion, and partnership deals, not just aesthetics.

What You'll Own:

• Content Production & Growth: Lead video editing, posting cadence, and optimization across Instagram, TikTok, and YouTube.
• Affiliate Revenue Engine: Build, launch, and scale high-converting affiliate programs from the ground up targeting fitness, lifestyle, and family audiences.
• Brand Partnerships: Prospect, pitch, and close direct sponsorship deals with brands in fitness, wellness, parenting, and lifestyle verticals.
• Brand Strategy: Translate the day-to-day life of a CEO's wife and fitness mom into scalable, revenue-generating content engines.

You're the Right Fit If You:

• Have edited short-form videos (Reels, TikToks, Shorts) that went viral-and can explain the exact science behind why they worked.
• Master the art of capturing audience attention in the first 3 seconds.
• Possess a proven playbook for accelerating account follower growth in competitive lifestyle niches.
• Have direct experience building or managing profitable affiliate marketing funnels.
• Have successfully pitched and secured brand deals from scratch (not just managed fulfillment).
• Track analytics weekly and make data-backed content decisions.
• Operate with high autonomy and execute without needing hand-holding.

Interview Questions You Should Be Ready For:

• Show us 3 short-form videos you edited that achieved high reach and retention. What made them perform?
• How would you grow a fitness and mom-lifestyle account from its current baseline to 100K+ hyper-engaged followers in 90 days?
• What is your step-by-step strategy to make this account $50K/month through affiliate sales and sponsorship deals?
• Walk us through how you identify, pitch, and secure high-value brand partnerships from scratch.

This Is NOT the Role For You If You:

• Focus more on "aesthetic" grid curation than actual monetization and reach.
• Rely on generic social media trends without understanding content psychology.
• Have zero hands-on experience negotiating brand deals or setting up affiliate structures.
• Need multi-layer approvals for every piece of content.
• Work with slow turnarounds or miss fast-moving social trends.

Position Details:

• Location: Austin, TX (On-site / Local candidates only)
• Work Location: In person
• Compensation: Competitive, based on experience
• How to Apply: Submit your resume, portfolio/case studies, and links to content you have produced or managed.

Pay: $60,000.00 - $80,000.00 per year

Work Location: In person