Director, Creative Marketing (Lifecycle and Organic Growth)

Accountabilities

• Own and evolve the end-to-end lifecycle and organic communication strategy, transforming CRM, email, SMS, and in-app messaging into high-impact, emotionally resonant customer experiences that improve engagement, retention, and conversion.

• Define and scale a distinct brand voice and messaging framework, ensuring consistency across all organic touchpoints while building systems that can scale with rapid product and user growth.

• Partner with Product, Design, Growth, and Customer Insights teams to translate user pain points, behavioral data, and qualitative feedback into compelling, high-performing creative narratives.

• Lead the creative direction of lifecycle campaigns and customer journeys, continuously testing, iterating, and optimizing messaging through experimentation and performance insights.

• Contribute to broader organic growth initiatives, including social and community storytelling, helping strengthen brand affinity and long-term customer trust.

Requirements

• 7+ years of experience in creative marketing, lifecycle marketing, or brand storytelling, with a strong focus on organic growth and copy-driven execution in consumer-facing environments.

• Demonstrated expertise in crafting high-performing messaging across CRM channels such as email, SMS, push notifications, and in-app communications.

• Strong portfolio showcasing exceptional copywriting, storytelling, and brand-building work across digital channels.

• Deep ability to translate complex, functional, or emotionally sensitive topics into clear, engaging, and human-centered communication.

• Strong collaboration skills with cross-functional teams including product, design, analytics, and growth, with comfort operating in fast-paced, data-informed environments.

• First-principles thinking with the ability to interpret qualitative insights and user behavior into compelling creative direction.

• Bachelor’s degree or equivalent practical experience in marketing, communications, or a related field.

Benefits

• Competitive base salary aligned with senior-level creative leadership roles in North America

• Equity opportunities as part of the total compensation package

• Comprehensive health, dental, and vision coverage

• Paid time off, parental leave, and wellness support programs

• Retirement savings plans (401K in the U.S. / RRSP in Canada) with employer matching

• Flexible working arrangements in a remote-friendly environment

• Opportunity to help define and scale a foundational brand voice at a high-growth consumer technology company

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