Digital SEM Marketing/Communications Specialist

Accountabilities

Execute and optimize digital advertising campaigns across SEM, display, social, and video channels while ensuring strong performance outcomes, client satisfaction, and alignment with dealer marketing strategies across a large portfolio of accounts.

• Manage end-to-end execution of digital campaigns, including keyword research, ad creation, audience targeting, and performance tracking across multiple platforms.

• Analyze campaign performance data and translate insights into strategic recommendations to improve KPIs such as cost per lead, traffic quality, and conversion performance.

• Monitor account health, identify performance issues or “red flags,” and take immediate corrective action to optimize results.

• Provide regular reporting, including monthly performance updates and quarterly consultative reviews with clients.

• Manage client relationships through proactive communication via phone, email, webinars, and occasional in-person interactions.

• Partner with sales teams to support upselling, retention efforts, and resolution of client objections.

• Maintain accurate documentation of campaign changes, optimizations, and client interactions for audit and performance tracking purposes.

• Contribute to best practice sharing across teams and support continuous improvement of digital advertising operations.

Requirements This role requires strong experience in digital advertising, SEM campaign management, and client-facing performance marketing within a fast-paced, data-driven environment.

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

• 2+ years of experience in digital marketing, SEM, or performance advertising roles.

• Strong knowledge of SEO, SEM, and digital advertising platforms including Google Ads, Microsoft Ads, and social media channels.

• Experience using analytics tools such as Google Analytics and CRM platforms (e.g., Salesforce).

• Ability to analyze performance data and translate insights into actionable optimization strategies.

• Strong client relationship management and customer service skills with experience handling multiple accounts.

• Excellent communication and presentation skills, including consultative client interactions.

• Ability to manage time effectively across a large portfolio of clients and competing priorities.

• Relevant certifications (Google Ads, Microsoft Ads, etc.) strongly preferred or required within onboarding period.

Benefits

• Competitive base salary with potential additional incentive compensation

• Flexible remote work within the United States

• Comprehensive health benefits including medical, dental, and vision coverage

• Retirement savings plan (401(k)) with company support

• Flexible vacation policy and paid holidays

• Paid wellness hours and employee wellness programs

• Parental leave, bereavement leave, and volunteer time off

• Continuous learning opportunities and professional certifications support

• Inclusive, collaborative, and innovation-driven work environment

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1