Developer Marketing Lead

Accountabilities:

You will be responsible for defining and executing the India developer marketing strategy, ensuring strong alignment between global priorities and local developer ecosystem needs. The role involves building scalable programs that improve awareness, education, adoption, and advocacy among technical audiences. You will also work closely with cross-functional teams to ensure developer trust and product relevance across all initiatives. Key responsibilities include:

• Leading India-focused developer marketing strategy across audiences, channels, cities, and product moments

• Designing and executing programs that drive developer awareness, education, adoption, and long-term engagement

• Translating global product launches into India-relevant narratives and activation strategies

• Partnering closely with Developer Relations and product teams to ensure technical accuracy and credibility

• Building scalable programs across content, developer events, hackathons, workshops, and community initiatives

• Supporting startup ecosystem initiatives where developer and founder audiences overlap, including technical founders and early-stage builders

• Developing ecosystem partnerships and community-led growth programs to strengthen developer engagement

• Establishing clear metrics, operating rhythms, and feedback loops for continuous improvement

• Gathering India market insights and feeding them into global strategy and product planning

• Collaborating with cross-functional stakeholders across Product, Growth, Partnerships, and APAC teams

Requirements: This role requires deep experience in developer-facing marketing and a strong understanding of technical ecosystems, particularly in the India market. You should be comfortable operating at both strategic and executional levels while influencing across global and regional stakeholders. Key requirements include:

• 10+ years of experience in developer marketing, technical marketing, product marketing, or ecosystem marketing for developer platforms

• Proven success building marketing programs for technical audiences such as developers, engineers, or builders

• Experience leading India or multi-city go-to-market initiatives across content, events, education, and community programs

• Strong understanding of developer ecosystems, APIs, cloud platforms, or AI-driven technologies

• Ability to translate complex technical concepts into clear, compelling narratives

• Strong cross-functional collaboration experience with Product, DevRel, Growth, and Partnerships teams

• Excellent communication, storytelling, and stakeholder management skills

• Ability to operate in fast-paced, ambiguous environments with strong prioritization skills

• Experience balancing strategic planning with hands-on execution

• Deep understanding of how developer trust and product adoption are built over time

• Bachelor’s degree or equivalent practical experience (preferred in marketing, engineering, or related fields)

Benefits:

• Competitive compensation package

• Equity participation opportunities (where applicable)

• Comprehensive health insurance coverage

• Flexible and hybrid/remote-friendly work arrangements (role dependent)

• Learning and development support for continuous skill growth

• Opportunity to work on globally impactful AI and developer ecosystem initiatives

• Inclusive and collaborative work environment

• Exposure to cutting-edge AI tools, platforms, and global product launches

• High autonomy and ownership in shaping regional strategy.

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