Creative Lead, Organic Growth & Storytelling

Accountabilities:

• Define and lead the organic growth and lifecycle storytelling strategy across CRM, email, SMS, push notifications, and in-app messaging, ensuring a consistent and emotionally engaging brand voice.

• Transform transactional communications into meaningful customer relationships that build trust, improve engagement, and strengthen retention over time.

• Partner with Product, Design, Growth, and Customer Insights teams to translate qualitative insights and user behavior into compelling narrative-driven messaging.

• Develop and evolve a scalable brand voice and storytelling framework that can be applied across all organic and lifecycle touchpoints.

• Expand storytelling influence into broader organic channels such as social media and community engagement as the role evolves, strengthening brand affinity and audience connection.

Requirements:

• 7+ years of experience in creative marketing, copywriting, lifecycle marketing, or brand storytelling within fast-paced, consumer-focused environments.

• Proven ability to craft high-impact messaging across organic and lifecycle channels, including email, SMS, push notifications, and in-app communications.

• Strong portfolio demonstrating exceptional writing craft and the ability to translate complex or emotionally sensitive topics into clear, engaging, human-centered storytelling.

• Experience working cross-functionally with product, design, growth, and analytics teams in data-informed environments.

• Deep understanding of audience psychology, brand narrative development, and organic growth strategies.

• Ability to balance creative intuition with performance metrics while advocating for long-term brand equity and customer trust.

Benefits:

• Competitive base salary aligned with experience and market benchmarks, plus equity participation.

• Comprehensive health, dental, and vision coverage for employees and eligible dependents.

• Paid time off, parental leave, and supportive leave policies promoting work-life balance.

• Retirement savings plans (RRSP in Canada / 401(k) in the U.S. where applicable) with employer matching contributions.

• Wellness programs and resources supporting physical and mental health.

• Opportunity to join a profitable, high-growth, well-funded organization with strong product-market scale.

• Flexible remote-friendly work environment across Canada and selected North American locations.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1