The Challenge
InstaCarro is Brazil's largest online car sales platform, moving 24-hour offers at scale. You'll lead end-to-end growth strategy across paid, organic, CRM, and growth hacking—orchestrating channels and martech to scale seller volume efficiently.
Your Mission
Map current acquisition funnel, establish baseline CPL/CAC/LTV across all channels, and identify quick-win optimization opportunities
Audit and optimize Google Ads and Meta Ads campaigns; implement A/B testing framework for creatives, audiences, and landing pages
Build CRM nurture flows to increase mid-funnel conversion rates; establish weekly performance dashboards in Google Sheets or BI tool
Launch one rapid growth hacking experiment (onboarding optimization, viral loop, or referral mechanic) with measurable lift
Scale paid media efficiency: reduce CAC by 15-25% while maintaining or growing monthly seller acquisition volume
Expand channel portfolio: evaluate and pilot TikTok, programmatic, vertical portals, and affiliate partners; document ROI by channel
Automate 3-5 lead nurture workflows using no-code tools (N8N, Zapier, Make); reduce manual outreach workload by 40%
Align growth roadmap with product and data teams; deliver OKR-driven quarterly planning and execute 2 major cross-functional initiatives
KPIs You'll Own
Cost Per Lead (CPL)
Average cost to acquire a qualified seller lead; target efficiency gains month-over-month
Customer Acquisition Cost (CAC)
Full-funnel cost to convert a lead into an active seller; track payback period vs. LTV
Lead-to-Seller Conversion Rate
Percentage of leads entering CRM that convert to active sellers; optimize via nurture flows
Lifetime Value (LTV)
Total revenue or transaction value generated per seller; benchmark against CAC for profitability
Channel ROAS
Return on ad spend by channel (paid search, social, display); identify best performers for budget reallocation
Monthly Seller Volume Growth
Net new active sellers acquired; primary growth driver and success measure
Tools & Stack
Your Team
Your Manager
Unknown (likely VP Growth or CMO)
Current Team
Multidisciplinary team: product, data/analytics, commercial; Growth Manager will lead cross-functional coordination
New role or backfill not specified; likely new growth leadership hire
The Package
Salary
R$120K-R$180K base
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
InstaCarro (founded 2015) is Brazil's largest online car sales platform, enabling secure and fast vehicle sales in under 24 hours. They've disrupted traditional car selling and are aggressively scaling seller acquisition and marketplace volume.
Founded
2015
Culture
Experimentation-driven, autonomous, outcome-focused; mission to remove friction from car selling in Brazil
Is This Role For You?
- You've run full-funnel paid media campaigns (Google Ads, Meta) and optimized for unit economics (CAC, CPL, LTV)
- You're comfortable with SQL, data analysis tools, and building dashboards to inform strategy decisions
- You've built and scaled CRM automations, nurture flows, or growth hacking experiments (no-code tools a plus)
- You thrive in fast-moving, data-first environments and ship experiments over perfect plans
- You need remote flexibility; this is on-site São Paulo only
- You're uncomfortable with SQL queries and prefer high-level strategy over hands-on execution and testing
- You lack hands-on paid media or CRM experience; this role requires deep technical channel knowledge
Interview Process
Initial screening
Recruiter call on growth background, channel expertise, and on-site logistics
Growth case study
Walk through a past growth campaign: channels used, metrics optimized, learnings, and results
Technical deep dive
SQL query review, dashboard design, or martech setup discussion to assess analytical rigor
Team fit + strategy discussion
Meet with hiring manager and peers; discuss 90-day growth plan and cross-functional collaboration approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.