The Challenge
insightsoftware powers 32,000+ organizations with finance and analytics solutions. You'll own digital strategy for their Equity Management unit, building sophisticated campaigns for finance and HR buyers while proving every dollar of marketing spend drives revenue.
Your Mission
Audit current digital performance across paid and organic channels; establish baseline KPIs and attribution framework for equity management pipeline
Launch first integrated campaign translating complex equity management features into compelling narratives for finance/HR audiences
Build vendor and cross-functional relationships with Product, Sales, and Customer Success to align on buyer journey and messaging
Define digital budget allocation strategy and create dashboard for real-time ROI reporting to stakeholders
Achieve 25%+ YoY growth in digital-sourced pipeline and marketing-attributed bookings for Equity Management BU
Optimize conversion rates across multi-touch campaigns by testing landing pages, messaging, and audience segmentation
Establish partner dynamics framework and measurement model demonstrating clear digital-to-revenue connections
Launch 3-4 full-funnel campaigns (awareness → advocacy) with documented CAC efficiency and pipeline velocity improvements
KPIs You'll Own
Digital-Sourced Pipeline
Revenue value and volume of qualified opportunities directly attributed to digital channels month-over-month.
Marketing-Attributed Bookings
Closed revenue tied to digital touchpoints using multi-touch attribution model.
Customer Acquisition Cost (CAC)
Fully-loaded cost per customer acquired through digital channels vs. target efficiency benchmarks.
Conversion Rate by Stage
Percentage of prospects moving from awareness → consideration → demo → close, tracked by channel.
Digital Budget ROI
Revenue generated per dollar invested across paid search, display, social, content, and organic channels.
Tools & Stack
Your Team
Your Manager
Senior Director, Marketing
Current Team
Reporting to Senior Director; collaborating with Product Marketing, Sales, Customer Success, and digital shared services team
New strategic leadership hire for Equity Management business unit
The Package
Salary
$140K-$180K base
Remote
On-site in North Carolina
Benefits & Perks
Company Intelligence
insightsoftware is a global provider of reporting, analytics, and performance management solutions serving 32,000+ organizations. They empower finance and data teams across FP&A, Controllership, and Data Analytics with tools that drive intelligence and compliance in any economic climate.
Customers
32,000+ organizations globally across finance and data teams
Is This Role For You?
- You've driven digital pipeline and revenue growth in B2B SaaS, with proven ability to connect digital metrics to closed deals
- You understand complex, long sales cycles and can design multi-touch campaigns that guide prospects through sophisticated buyer journeys
- You're analytical and obsessed with ROI-you audit performance, test relentlessly, and make data-driven budget decisions
- You thrive as a solo strategist but collaborate fiercely across teams, translating Product and Sales feedback into digital strategy
- You've managed external vendors, negotiated media budgets, and owned full P&L accountability for a business unit or product line
- You prefer hands-off execution roles over strategic ownership; this requires you to make bold budget calls and defend them with data
- You've only worked in self-serve or product-led growth; B2B sales cycles and partner dynamics require a different playbook
- You're uncomfortable with on-site work or need significant remote flexibility
Interview Process
Initial Screen
Discuss your experience with digital pipeline generation, attribution modeling, and B2B campaign execution
Deep Dive Interview
Walk through a complex buyer journey you've built; present specific metrics, budget decisions, and ROI outcomes
Cross-Functional Interviews
Meet with Senior Director of Marketing, Product, and Sales leadership to assess collaboration style and strategic alignment
Case Study / Presentation
Likely: Analyze Equity Management market positioning and propose a 90-day digital strategy for the BU
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.