The Challenge
HP is the world's largest tech company looking to accelerate pipeline and pipeline velocity across France's commercial segment. You'll own end-to-end B2B marketing-from ABM to demand gen to events-driving Marketing Generated Opportunities (MGO) and strengthening HP's Future of Work positioning against CIOs and ITDMs.
Your Mission
Build and launch integrated marketing plan for France commercial scope with clear MGO targets, aligned to SEMEA priorities
Design and execute first high-impact demand campaign across full funnel (MQL → opportunity conversion) with baseline conversion metrics
Establish daily collaboration cadence with Sales leadership, create initial account insights and sales enablement content kits
Set up MGO dashboards, KPI tracking, and budget allocation framework with clear ROI discipline
Deliver 25%+ lift in lead-to-opportunity conversion rate through optimized customer journey orchestration and ABM 1:1/1:Few programs
Generate incremental pipeline value from named Enterprise ABM accounts via workshops, roundtables, and LinkedIn activation
Scale event-driven pipeline through 1st and 3rd-party events, with integrated pre/during/post nurturing and documented event ROI
Build always-on nurturing and lifecycle programs increasing engagement and retention across install base and acquisition segments
KPIs You'll Own
Marketing Generated Opportunities (MGO)
Own MGO targets and track quality of pipeline created from marketing campaigns.
Lead-to-Opportunity Conversion Rate
Measure and improve conversion efficiency across full funnel from MQL to qualified opportunity.
Pipeline Velocity
Track speed of deal progression to identify bottlenecks and optimize campaign timing.
Campaign ROI & Cost Per Opportunity
Calculate return on marketing spend and cost efficiency per opportunity generated by channel.
Event ROI
Measure pipeline and revenue impact from 1st and 3rd-party event activations.
Tools & Stack
Your Team
Your Manager
Not specified (likely France Commercial Marketing Director or SEMEA Marketing Lead)
Current Team
Cross-functional: Sales, Category, Communications, Channel, Telemarketing/ISR teams
New role or backfill not specified
The Package
Salary
€55K-€75K base
Remote
On-site in Meudon, Île-de-France, France
Benefits & Perks
Company Intelligence
HP is the world's largest technology company serving 1B+ customers across 170+ countries. They span printing, personal computing, software, services, and IT infrastructure. HP is ranked among Fortune 100 Best Companies to Work For in 2024.
Customers
Enterprise, Mid-Market, Commercial segments across 170+ countries
Culture
Values-driven, innovation-focused, meaningful impact on business and society
Is This Role For You?
- You've driven B2B demand gen campaigns with measurable pipeline impact and own conversion metrics obsessively
- You excel at cross-functional alignment-selling internal stakeholders (Sales, Comms, Category) on strategy daily
- You've built ABM programs (1:1, 1:Few, 1:Many) and understand account-based targeting mechanics
- You're fluent in French market dynamics and have B2B tech marketing experience in EMEA or France
- You prefer hands-off management-this role is deeply collaborative and requires daily Sales partnership
- You're uncomfortable with data-driven accountability and MGO targets tied to your performance
- You haven't managed integrated campaigns (content + paid + email + events + ABM) across multiple channels
- You're UK/US-only experienced and lack EMEA/France commercial market context
Interview Process
Initial screening
Recruiter call on background, B2B demand gen and ABM experience, France/EMEA market knowledge
Hiring manager interview
Deep dive on marketing plan ownership, Sales partnership, MGO tracking, and campaign results
Panel or cross-functional interview
Likely with Sales leadership, Category, or Comms to assess collaboration and alignment
Case study or portfolio review
Present past demand gen or ABM campaign with metrics (conversion, pipeline, ROI)
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.