The Challenge
Hiya analyzes 28B+ calls monthly for 550M users across 800+ businesses. You'll architect a migration from Webflow to headless CMS while owning website KPIs that directly drive pipeline—turning their digital presence into a revenue engine that scales globally.
Your Mission
Define and validate headless CMS architecture (Contentful/Sanity/Storyblok) with migration roadmap, technical specs, and buy-in from Marketing & Product leadership
Establish baseline website metrics: current traffic, conversion rates, pipeline contribution, and regional performance across key markets
Build initial modular component system in React/Next.js enabling Marketing to deploy landing pages 10x faster without engineering bottleneck
Architect event tracking & data layer foundation; integrate analytics to attribute website traffic to pipeline and revenue outcomes
Complete migration from Webflow to headless CMS; achieve 15%+ lift in conversion rate through optimization and UX improvements
Launch AI-powered dynamic content and personalization layer using LLM APIs; measure impact on engagement and conversion by segment
Expand website to 10+ new regional markets with localized content, regional SEO, multi-language workflows, and compliance requirements built-in
Establish rapid experimentation playbook: reduce landing page deployment time to <48 hours; run 8+ A/B tests monthly with clear winner selection criteria
KPIs You'll Own
Website Conversion Rate
Percentage of visitors converting to lead or trial signup; target baseline improvement of 15%+ post-CMS migration.
Pipeline Contribution
Revenue pipeline influenced by website traffic and campaigns; quantify website's impact on enterprise and PLG segments.
Traffic Growth & Engagement
Month-over-month organic and paid traffic growth; pages-per-session, time-on-page, and scroll depth by segment.
Experiment Velocity
Number of A/B tests launched monthly and time-to-deploy for new landing pages; target: 8+ tests/month, <48hr deployment.
Regional Performance
Conversion rate, traffic, and pipeline by geography; localization effectiveness across 20+ markets.
AI Impact Score
Lift in conversion, engagement, and personalization from AI-powered dynamic content vs. static experiences.
Tools & Stack
Your Team
Your Manager
VP Marketing or Chief Marketing Officer (inferred)
Current Team
Marketing team; Product and Engineering stakeholders for CMS/technical initiatives
New hire to fill GTM Engineering gap; backfill and expansion
The Package
Salary
$180K-$220K base
Remote
On-site, Seattle, WA (Full-time)
Benefits & Perks
Company Intelligence
Hiya protects voice communication by analyzing 28B+ calls monthly for 550M users and 800+ businesses worldwide. Using AI voice technology, they're eliminating spam, scams, and manipulation to restore trust in phone calls. Backed by partnerships with AT&T, Samsung, British Telecom EE, Rogers, and other global carriers, Hiya is reshaping voice as the safest, most human form of communication.
Customers
550M+ users, 800+ businesses, AT&T, Samsung, British Telecom EE, Rogers, MasOrange, Bell Canada, MasMovil, Virgin Media O2
Culture
Mission-driven; building at the intersection of AI, security, and human communication; fast-growing, high-ownership culture
Is This Role For You?
- You're a full-stack marketer with serious frontend chops—you can code React/Next.js and own business metrics simultaneously
- You've led website/digital experience transformation at scale; CMS migrations, global expansion, or rapid experimentation cadence are in your toolkit
- You're energized by ambiguity and ownership; you thrive owning end-to-end buyer journey from positioning to conversion
- You see AI as a structural capability, not a feature; you're excited to integrate LLMs, agents, and dynamic content into marketing workflows
- You care about buyer psychology and funnel mechanics as much as clean code and system architecture
- You're purely a marketer uncomfortable with technical depth or engineering rigor—this role requires shipping, not recommending
- You prefer hands-off roles or ambiguity around accountability; this is high-ownership, every decision impacts revenue
- You need remote flexibility or relocation flexibility; this is on-site Seattle, full-time
Interview Process
Recruiter Screen
15-20 min; confirm GTM engineering background, CMS/headless experience, and interest in on-site Seattle role
Hiring Manager (VP Marketing or CMO)
30-45 min; deep dive on GTM strategy, website KPIs, and how you'd translate positioning into digital experiences
Technical Conversation
45-60 min with Engineering Lead; discuss CMS architecture choices, React/Next.js patterns, API integrations, scalability
Product & Cross-functional Alignment
30 min with Product Lead and/or Head of Growth; discuss international expansion strategy, experimentation velocity, AI integration
Exec/Team Fit
30 min with CEO or CMO; culture fit, mission alignment, and long-term vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.