Agentic GTM Lead, Growth Engineering & Demand Generation

About the Company

Our client is a fast-growing U.S.-based investment management firm building institutional-quality alternative investment solutions for sophisticated investors, financial advisory firms, and multi-family offices.

The firm combines deep investment expertise with a technology-driven approach and is entering its next stage of growth. As its investment platform and partnerships expand, the company is building a scalable go-to-market engine to generate demand, strengthen its market presence, and support continued growth.

About the Role

We are looking for an Agentic GTM Lead who combines real engineering ability, commercial instinct, demand-generation experience, and financial market knowledge.

This is not a traditional marketing role, and it is not a pure engineering role.

You will build and own the systems that generate demand across outbound, content, social, SEO/GEO, email, and AI-powered automation. You will connect the technical infrastructure behind these channels with measurable commercial outcomes such as qualified interest, booked meetings, and pipeline.

Most importantly, you bring the ideas.

You will not be handed a complete GTM playbook to execute. You are expected to identify new demand-generation opportunities, launch multiple experiments simultaneously, measure what works, quickly eliminate what does not, and scale the strategies that produce results.

This is a highly autonomous, hands-on builder role for someone who enjoys moving from an idea to a working system and then proving its commercial impact with data.

Why This Opportunity?

This role offers the opportunity to build a sophisticated GTM engine from the ground up within a growing investment management business.

You will have significant ownership over how demand is created, measured, automated, and scaled.

You will be able to:

• Build rather than simply manage existing marketing systems
• Experiment across multiple acquisition channels
• Apply AI and agentic workflows to real commercial problems
• Connect engineering directly to pipeline and revenue
• Develop systems that automate repetitive GTM work
• Shape the company's content, social, outbound, and digital presence
• Work with sophisticated financial products and audiences

What You'll Do

Build and Scale the GTM Engine

• Develop new demand-generation ideas, channels, and experiments
• Build systems across outbound, content, social, SEO/GEO, email, and website acquisition
• Turn successful experiments into repeatable and scalable growth systems
• Rapidly stop or redesign initiatives that are not producing measurable results
• Connect GTM infrastructure directly to qualified interest, meetings, pipeline, and revenue

Build Technical GTM Infrastructure

• Work hands-on with APIs, SQL, Python and/or JavaScript
• Build integrations between data sources, automation platforms, CRMs, and GTM systems
• Create workflows using tools such as Clay, n8n, Zapier, and CRM platforms
• Design lead enrichment, account scoring, personalization, sequencing, routing, and attribution systems
• Build solutions rather than relying exclusively on no-code configuration

Build AI & Agentic Workflows

• Design and deploy workflows using LLMs and AI agents
• Automate research, content development, personalization, lead enrichment, and routing
• Identify repetitive GTM processes that can be automated or augmented with AI
• Build scalable systems that allow a small team to operate with significantly greater leverage

Own Demand Generation

• Build and optimize outbound programs based on signals, data, and a clearly defined ICP
• Develop demand through outbound, SEO/GEO, content, social, and other acquisition channels
• Build measurable programs that generate qualified interest and booked meetings
• Continuously test messaging, audiences, channels, landing pages, and sequences

Build the Content & Social Engine

• Develop systems for producing and distributing podcasts, videos, webinars, social content, and thought leadership
• Repurpose long-form content into multiple channel-specific assets
• Build consistent visibility across platforms such as LinkedIn and X/Twitter
• Help establish a credible voice for a sophisticated investment and wealth-management audience

Experiment & Measure

• Run multiple experiments simultaneously rather than testing one channel at a time
• Conduct structured A/B testing across messaging, channels, landing pages, and sequences
• Build dashboards for demand generation, attribution, and pipeline contribution
• Use evidence and commercial results to determine what gets scaled, changed, or eliminated

Required Qualifications

• 4-6+ years of relevant experience across growth engineering, GTM engineering, demand generation, growth marketing, or related roles
• Proven ability to generate original demand-generation ideas and independently turn them into experiments
• Demonstrated demand-generation results through outbound, content, SEO/GEO, social, or similar channels
• Ability to provide specific metrics or examples showing how your work generated leads, booked meetings, pipeline, or revenue
• Strong hands-on engineering ability with APIs and SQL
• Proficiency with at least one scripting language, preferably Python or JavaScript
• Experience with automation platforms such as Clay, n8n, Zapier, or similar tools
• Hands-on experience working with CRM systems, integrations, data, and automation
• Practical experience building with LLMs and AI/agent workflows
• Strong commercial instinct and ability to connect technical builds to measurable business outcomes
• Professional experience or strong working knowledge of finance, investing, asset management, or investment management
• Strong experimentation and A/B testing mindset
• Ability to build and own initiatives from 0 to 1
• Strong design and UX judgment
• Ability to work autonomously in a fast-moving environment
• Strong overlap with U.S. Eastern Time business hours

Preferred Qualifications

• Direct professional experience in asset management or investment management
• Experience with alternative investments and/or hedge funds
• Strong personal or professional interest in financial markets and investing
• Experience building a GTM, growth, or demand-generation function from scratch
• Experience with data warehouses or analytics infrastructure such as Snowflake, BigQuery, or dbt
• Experience with attribution modeling
• CFA, MBA, or other relevant finance/business education is a plus

How Success Is Measured

Success in this role will be based on your ability to create a measurable and scalable demand engine.

Key outcomes include:

• A growing stream of qualified interest and booked meetings attributable to your GTM systems
• Successful demand-generation experiments that can be scaled into repeatable programs
• AI-powered and signal-based outbound systems actively generating opportunities
• Consistent content and social distribution with measurable audience growth
• Reliable measurement of demand and pipeline contribution
• A continuous experimentation system that clearly identifies what should be scaled and what should be stopped
• Existing GTM activities transformed into more automated, repeatable, and efficient systems

Why Join Us

You will join an environment where ideas are evaluated on merit, experimentation is encouraged, and ownership matters.

You will have the autonomy to determine how to reach the goal while being accountable for measurable outcomes.

This role is ideal for someone who prefers building, shipping, measuring, and improving over spending months developing theoretical strategies.

If you are equally comfortable discussing APIs, AI agents, pipeline generation, A/B testing, and investment markets, this role offers the opportunity to bring those skills together in one highly impactful position.

Important Notes

• This is a remote/telecommute position.
• Candidates must be able to maintain strong overlap with U.S. Eastern Time working hours.
• Candidates should be prepared to discuss specific demand-generation results and metrics from previous roles.
• This is a hands-on builder position. Candidates whose experience is primarily managing agencies, teams, or pre-built marketing systems without directly building GTM infrastructure may not be the right fit.
• Experience or strong knowledge of investment management, asset management, alternative investments, or related financial markets is important for success in this role.

Job Details

• Location: Remote - Latin America
• Work Arrangement: Fully Remote
• Employment Type: Full-Time
• Compensation: $2,500-$3,500 USD/month
• Experience: 4-6+ years
• Schedule: Full-Time / Strong overlap with U.S. Eastern Time required
• Industry: Investment Management / Alternative Investments
• Department: Go-To-Market / Growth

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