The Challenge
Gotham FC is redefining women's soccer in America-bold, creative, boundary-breaking. You'll own the growth engine that fills Sports Illustrated Stadium, turning casual fans into season ticket holders through data-driven, full-funnel marketing.
Your Mission
Audit current paid media spend across social, search, display; identify quick wins and channel reallocation opportunities to improve CAC and ROAS
Partner with Ticketing & Business Strategy teams to align media strategy with priority match calendar and single-game offer roadmap
Establish baseline KPIs (CPA, ROAS, ticket volume, revenue) and build weekly/monthly reporting dashboard for stakeholder alignment
Assess current agency relationships; define expectations, reporting cadence, and performance benchmarks tied to ticketing outcomes
Launch optimized paid media campaigns across priority channels with 20%+ improvement in CAC vs. baseline; deliver incremental ticket revenue tied to paid media
Build and deploy automated fan journey workflows moving prospects from awareness → first purchase → repeat purchase → loyalty; measure conversion lift
Own and execute single-game offer strategy; test messaging, timing, discount levels against ROAS targets; scale winning combinations
Develop cross-functional content collaboration process with Creative & Brand; ship 2-3 high-performing asset series (video, carousel, static) with tracked performance
KPIs You'll Own
Customer Acquisition Cost (CAC)
Cost per ticket sold via paid media; optimize down by channel and match priority.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid media; target channel mix and pacing to maximize.
Ticket Volume & Revenue
Total single-game, season, and group tickets sold; track incrementality attributed to growth marketing.
Fan Funnel Conversion Rates
Awareness → consideration → purchase → repeat purchase; identify bottlenecks and optimize journey.
Media Channel Efficiency
CPA and ROAS by channel (social, search, display); reallocate budget to top performers weekly.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Marketing or Chief Marketing Officer
Current Team
Cross-functional: Ticketing, Business Strategy & Analytics, Content, Brand, Partnerships teams
New role or backfill-unclear; growth marketing function may be new or restructured
The Package
Salary
$130K-$160K base
Remote
On-site in Jersey City, NJ; full-time
Benefits & Perks
Company Intelligence
Gotham FC is a National Women's Soccer League (NWSL) team based in New Jersey and New York, playing at Sports Illustrated Stadium in Harrison, NJ. The club is known for bold, creative, boundary-breaking culture that sets trends and redefines expectations in women's sports.
Culture
Fiercely original, trend-setting, boundary-breaking; leadership embraces bold creativity and challenging the status quo.
Is This Role For You?
- You've driven measurable ticket, subscription, or consumer revenue growth via paid media; you speak ROAS, CAC, and incrementality fluently
- You thrive owning the full funnel-from awareness campaigns to conversion optimization to repeat purchase automation
- You're analytical but scrappy; you can move fast in a sports/live event environment with seasonal urgency and competing priorities
- You geek out on data storytelling; you can translate performance insights into clear, actionable strategy recommendations for non-marketing stakeholders
- You're excited by sports/fan culture and want to build something bold in women's sports
- You've only worked in B2B SaaS or enterprise marketing; sports/consumer growth is a different beast and you're not eager to learn it
- You need executive decision-making power without cross-functional alignment; Gotham's structure requires you to influence ticketing, creative, and analytics teams without owning them
- You're looking for a hands-off strategic role; this is execution-heavy, with weekly optimization and fast iterations expected
Interview Process
Phone/Zoom Screening
Hiring manager or recruiting-15-20 min culture fit, growth marketing background, and NWSL/sports familiarity
Case Study or Portfolio Review
Present a paid media campaign you've led; walk through strategy, channels, KPIs, results, and learnings
Stakeholder Panel Interview
Meet with VP of Marketing, Ticketing Lead, and Business Strategy & Analytics lead; discuss cross-functional approach, data translation, and priority-setting
Final Round / Offer
CEO, CMO, or senior leadership conversation; culture and vision alignment
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Communications & Marketing Manager, Japan
Sierra • Tokyo
Growth Marketing Lead (B2B SaaS & Payments)
Ruby Labs • Ukraine
Digital Marketing Manager
Twilio • Remote - India
Content Marketing Manager, Professional Learning & Growth
Colibri Group • 1 Remote
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.