The Challenge
Frank & Eileen is a B Corp-certified, woman-led sustainable fashion brand scaling from wholesale roots into DTC dominance. You'll build their digital growth engine across acquisition, retention, and lifecycle—driving profitable growth while protecting brand values in a competitive luxury market.
Your Mission
Audit and optimize current paid social and search performance; establish baseline ROAS, CAC, and LTV metrics across all channels
Implement segmentation and automation framework in Klaviyo and Attentive; launch 3-5 high-impact email/SMS campaigns targeting repeat purchase
Meet with Creative, Brand, Merchandising, and Retail leads to align Q1-Q2 growth roadmap with product launches and retail expansion
Assess affiliate and partnership programs; identify 2-3 high-ROI partners to scale and build performance transparency reporting
Deliver 20%+ improvement in blended ROAS across paid channels through creative testing, audience refinement, and bid optimization
Increase customer LTV by 15%+ through lifecycle marketing wins (email/SMS segmentation, win-back campaigns, VIP retention programs)
Scale affiliate revenue 30%+ by recruiting and activating 5-8 new incremental partners with strict brand alignment guardrails
Build fully automated monthly reporting dashboard showing revenue attribution, contribution margin, CAC trends, and forecasts by channel
KPIs You'll Own
Blended ROAS (Return on Ad Spend)
Track paid social and search efficiency across all campaigns; target 3:1 or better for profitability.
Customer Acquisition Cost (CAC)
Monitor paid and organic acquisition cost by channel; optimize to align with LTV payback targets.
Customer Lifetime Value (LTV)
Track repeat purchase rate, average order value, and purchase frequency; improve through lifecycle marketing.
Email/SMS Engagement & Revenue
Monitor open rates, click rates, unsubscribe rates, and revenue per email/SMS send to optimize send strategy.
Contribution Margin by Channel
Calculate profit contribution (revenue minus acquisition and fulfillment costs) for each growth channel.
Retention Rate & Repeat Purchase Rate
Measure % of customers making 2+ purchases and repeat purchase frequency within 12 months post-acquisition.
Tools & Stack
Your Team
Your Manager
Likely CMO or Chief Revenue Officer (not specified)
Current Team
You'll manage 4 direct reports (growth team composition not detailed; assume paid media, email/SMS, analytics, and partnerships specialists)
Backfill—team of 4 already exists; you're building on their foundation
The Package
Salary
$180K-$220K
Remote
On-site, Los Angeles, CA (HQ location). No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
Frank & Eileen is a woman-owned, woman-led sustainable fashion brand founded in 2009 that reinvented the women's button-up using premium Italian fabrics. B Corp certified in 2020 with the highest sustainability score for any woman-owned US apparel brand; scaling DTC alongside flagship retail (Madison Ave) and wholesale partnerships.
Founded
2009
Customers
Direct-to-consumer fashion buyers aged 25–55; premium, values-driven audience
Culture
Slow fashion, sustainability-first, woman-led, intentional growth, entrepreneurship as force for good
Is This Role For You?
- You've driven 7+ figures in DTC revenue and know how to balance brand premium positioning with profitable growth metrics
- You're fluent in Klaviyo, Attentive, and paid social/search; you can speak fluently to ROAS, CAC, LTV, and contribution margin
- You thrive managing agency partnerships while owning performance accountability—you know when to trust vendors and when to audit ruthlessly
- You care about brand values and alignment; you won't sacrifice long-term brand equity for short-term CAC arbitrage
- You're comfortable going on-site in LA and want to partner closely with Creative, Merchandising, and Retail teams
- You've only worked in B2B SaaS or high-volume commodity channels (Amazon, Shopify stores); luxury fashion DTC demands different playbooks
- You expect full remote or hybrid flexibility; this is on-site LA only
- You want pure hands-off leadership; you'll own strategy AND execution across 4 channels with a team of 4—you need to code and test
Interview Process
Screening call
Initial conversation about DTC growth experience, tools expertise (Klaviyo, paid channels), and cultural fit
Case study presentation
Expect to walk through a past DTC growth win: channel mix, testing framework, ROAS/LTV improvements, attribution challenges
Leadership conversation
Likely with CMO or CMO-equivalent; discuss team building, cross-functional alignment, and brand-performance balance philosophy
Founder or executive roundtable
Meet Audrey or leadership team to discuss values alignment, sustainability, and long-term vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.