The Challenge
Fast-growing baby & infant apparel brand needs a Marketing Manager to orchestrate multi-channel campaigns across digital and offline. You'll own the full lifecycle from creative brief to performance reporting, keeping vendors, influencers, and internal teams aligned.
Your Mission
Establish and document campaign planning processes; launch 2-3 major multi-channel campaigns end-to-end
Build vendor and partner communication workflows; create centralized asset management system for brand QA
Set up campaign tracking dashboards in GA and Meta Ads Manager; establish baseline KPI reporting cadence
Audit existing creative and messaging against brand guidelines; document and fix compliance gaps
Manage 6+ concurrent campaigns across email, social, paid, PR, and affiliates with zero missed deadlines
Reduce creative revision cycles by 30% through improved briefs and vendor alignment
Implement A/B testing framework; identify and optimize top-performing creative and messaging
Own quarterly performance reporting; present insights and optimization recommendations to leadership
KPIs You'll Own
Campaign Launch On-Time Rate
Percentage of campaigns delivered within planned timeline across all channels.
Creative Asset Approval Cycles
Average time from brief to final approval; track improvement in revision efficiency.
Multi-Channel Campaign Performance
ROI, conversion rate, and engagement metrics across email, social, paid, and affiliate channels.
Brand Compliance Score
QA score tracking adherence to brand guidelines, creative specs, and messaging standards.
Tools & Stack
Your Team
Your Manager
Not specified
Current Team
Not specified; cross-functional collaboration with creative, product, and vendor partners implied
New backfill role
The Package
Salary
$70K-$80K
Remote
Hybrid schedule (on-site in NYC, specifics not detailed)
Benefits & Perks
Company Intelligence
Fast-growing baby & infant apparel brand based in NYC. Fun-loving team building DTC e-commerce products for parents.
Culture
Fun-loving, fast-paced, collaborative
Is This Role For You?
- You've run 2+ DTC e-commerce marketing campaigns from brief to launch and crushed the metrics
- You're obsessed with organizational systems, project management, and keeping moving pieces aligned
- You're fluent in GA, Meta Ads Manager, and can read performance data to optimize in real-time
- You thrive in fast-paced, scrappy environments where priorities shift and you adapt without drama
- You need complete remote flexibility; this is hybrid on-site in NYC
- You hate vendor management, creative feedback loops, or stakeholder communication
- You lack hands-on DTC or e-commerce marketing experience (2+ years required)
Interview Process
Resume Submission
Submit resume; references via Workgrades encouraged to stand out
Phone Screen
Likely screening on DTC experience, campaign management, and tool proficiency
Case Study / Portfolio Review
Walk through past campaigns, metrics, timelines, and QA process
In-Person Interview
On-site in NYC; expect questions on vendor management, cross-functional collaboration, and adaptability
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.