The Challenge
Formhouse is a brand incubator backed by unicorn operators launching culturally-driven consumer brands with celebrity co-founders. You'll own the complete go-to-market for the first brand launch-from pre-launch strategy through scale-reporting directly to the CEO with a clean slate to build.
Your Mission
Define and lock go-to-market strategy across organic, paid, email, influencer, and PR channels with measurable targets for launch
Build paid social campaign architecture on Meta and TikTok with creative briefs, audience segments, and clear budget allocation
Establish measurement framework tracking CAC, ROAS, email engagement, organic reach, and revenue KPIs from day one
Coordinate pre-launch brand narrative across all channels ensuring message consistency and celebrity co-founder positioning
Execute full brand launch driving measurable audience growth, revenue targets, and profitability metrics through Q3
Build and mentor junior marketing team members, documenting workflows and playbooks for scaling
Develop repeatable launch playbook documenting what worked across channels for future Formhouse brand launches
Analyze post-launch performance and optimize channel mix, creative, and spend allocation based on real data
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-customer across paid social, influencer, email, and organic to optimize channel efficiency.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on Meta and TikTok campaigns to justify paid budget allocation.
Audience Growth Rate
Monitor pre-launch and post-launch follower velocity across social platforms and email list growth week-over-week.
Revenue & Profitability
Track gross revenue and net profit contribution from marketing-sourced customers through launch and growth phases.
Email Engagement Rate
Measure open rates, click-through rates, and conversion rates from email campaigns targeting pre-launch and active customers.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Solo hire initially; will build junior support as function grows
New role-first dedicated growth marketing hire
The Package
Salary
$140K-$180K
Remote
On-site preferred (West Hollywood office access required); Remote considered for exceptional candidate
Benefits & Perks
Company Intelligence
Formhouse is a brand incubator founded by operators with proven track records at unicorn-stage companies in fashion, lifestyle, and AI. They design, launch, and scale celebrity-backed and in-house consumer brands with cultural impact as the core differentiator.
Culture
Fast-moving, operator-focused, celebrity-aligned, brand-obsessed
Is This Role For You?
- You've led a DTC brand launch from zero to measurable revenue and audience with full ownership of go-to-market strategy
- You're hands-on with paid social (Meta/TikTok), influencer partnerships, and can set up campaign architecture without hand-holding
- You work well with celebrity or high-profile partners and can navigate creative collaboration with strategic rigor
- You're comfortable in early-stage environments where you own the playbook, report directly to leadership, and adapt fast based on data
- You need a large support team or prefer operational roles over strategic ownership-this is a solo build at the start
- You're uncomfortable with contract-to-FTE structures or need guaranteed full-time employment from day one
- You lack hands-on experience with paid social, influencer, or DTC launches-this role requires tactical execution, not just strategy
Interview Process
Initial conversation
Discussion of your DTC launch experience, measurable results, and familiarity with paid social platforms
Strategy case study
Walk through how you'd approach go-to-market for a celebrity-backed consumer brand with pre-defined launch date
CEO conversation
Direct discussion with CEO about brand vision, your ownership mentality, and fit for high-touch partnership
Reference calls
Validation of past DTC launch results and leadership capability from previous employers
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.