Marketing Strategy Associate, Live and Collect

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

We’re looking for a Strategy Associate, Marketing to drive the execution and performance of marketing initiatives across our key categories: Trading Card Games and Sports.

This role will work closely with the Growth Manager to shape marketing strategy and translate it into best-in-class operational delivery: defining the campaign roadmap, coordinating cross-functional teams, managing budgets and KPIs, and analyzing results to continuously optimize performance. This is a pivotal role in supporting Fanatics Live and Voggt’s growth across Europe.

This role is ideal for someone with experience in marketing, strategy, operations, or consulting—combining analytical rigor, structured thinking, and strong ownership in a fast-moving environment.

Responsibilities

Marketing Strategy & Planning

• Partner with the Growth Manager to develop the European marketing roadmap, ensuring full alignment with business objectives, category priorities, and seasonal opportunities.
• Translate high-level growth objectives into clear campaign strategies and actionable execution plans.
• Maintain end-to-end ownership of the campaign calendar: validate timelines, dependencies, and alignment with product drops, shows, and key events.
• Identify growth levers and propose data-driven initiatives to maximize impact across categories.

• Translate campaign goals into clear, channel-specific briefs (seller activation, marketing, operations, finance, etc.) and ensure full campaign readiness.
• Lead cross-functional execution as project owner: align teams, clarify deliverables, track progress, anticipate risks, and secure on-time, high-quality delivery.
• Drive structured communication and stakeholder alignment throughout campaign lifecycles.

• Define objectives, KPIs, and targets for each campaign and take full accountability for business impact.
• Manage campaign budget allocation and track actuals against plan to ensure efficient spend and ROI discipline.
• Report on results across key growth metrics and demonstrate measurable performance uplift.
• Conduct post-campaign analysis to identify performance drivers, extract learnings, gather cross-team feedback, and implement optimization actions for future initiatives.

• 2–4+ years of experience in strategy, marketing, consulting, operations, or a similarly fast-paced environment.
• Bachelor’s degree from a top-tier business, engineering school, or university.
• Fluent in French and English, written and spoken, with outstanding communication skills (sharp briefs, structured updates, concise explanations).
• Highly data-driven, with strong proficiency in Excel/Google Sheets (SQL is a plus) and the ability to translate analysis into actionable recommendations.
• Strong ownership mindset, reliable on deadlines, able to manage multiple high-impact initiatives in parallel with precision and structure.
• Collaborative and energetic, with the ability to influence stakeholders and drive alignment across teams.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers