The Challenge
EPSILON France (Publicis's data marketing powerhouse) runs 100+ marketing platforms daily for 300+ clients. You'll own campaign execution across email, SMS, and push-turning data into customer experiences that actually convert.
Your Mission
Master 2-3 new CRM platforms (Salesforce Marketing Cloud, Adobe Campaign) through real client projects
Ship 15+ campaigns end-to-end: setup, targeting, routing, analysis, and client handoff
Nail A/B testing frameworks and deliver 3+ optimization reports showing lift metrics
Build fluency with the client base-understand their data structure, pain points, and success metrics
Become the go-to expert for advanced customer journey automation and trigger marketing across the team
Lead 5+ complex multi-touch campaigns with HTML customization and deliverability optimization
Mentor 1-2 junior consultants on campaign best practices and troubleshooting
Establish yourself as trusted strategic advisor to clients-move beyond execution to optimization recommendations
KPIs You'll Own
Campaign Performance Lift
Track open rates, click-through rates, and conversion uplifts from A/B tests you design and execute.
On-Time Delivery Rate
Percentage of campaigns shipped on schedule with zero technical errors or client revisions.
Client Satisfaction Score
Post-campaign feedback from clients on execution quality, communication, and strategic input.
Automation Coverage
Percentage of customer journeys you convert from manual to fully automated workflows.
Tools & Stack
Your Team
Your Manager
Activation Marketing pole lead (70-person team)
Current Team
70-person Activation Marketing team executing omnichannel campaigns across all major platforms
New role-expanding CRM consulting capacity to handle 300+ active clients
The Package
Salary
€45K-€60K base
Remote
Hybrid: 2 days/week remote, 3 days Paris office. Work from anywhere up to 6 weeks/year after 1 year tenure (Work Your World program).
Benefits & Perks
Company Intelligence
EPSILON France is Publicis Group's data marketing entity-650 experts managing data, marketing, and tech for 300+ clients. They pilot 100+ marketing platforms daily, handling everything from strategy to execution across email, SMS, push, and automation. The mission: 'Every Interaction Counts'-making brand-customer interactions smarter and more relevant.
Team Size
650
Customers
300
Culture
Data-driven, client-obsessed, hands-on execution culture. Heavy on omnichannel thinking, optimization mindset, and real-world impact.
Is This Role For You?
- You're obsessed with CRM, customer journeys, and conversion optimization-not just sending emails, but *why* they work
- You've got 3+ years hands-on with Salesforce Marketing Cloud or Adobe Campaign and speak fluent English
- You love A/B testing, segmentation, and automation-shipping 10+ campaigns/quarter energizes you
- You're comfortable with HTML/CSS and can troubleshoot deliverability issues without hand-holding
- You want to grow: mentor juniors, advise clients strategically, and master the full CRM stack
- CRM and customer journey aren't your thing-this is 100% of the role, no exceptions
- You're not fluent in English (required for international client work)
- You lack 3+ years hands-on CRM platform experience or HTML/CSS skills
- You prefer strategy over execution-this is an implementation role where you own the details
Interview Process
Phone Screen
Conversation about your CRM platform experience (Salesforce/Adobe), campaign examples, and fluency in English.
Technical Case Study
Design a customer journey or A/B test scenario; show your thinking on targeting, automation, and success metrics.
Team Interview
Meet 1-2 consultants from the Activation Marketing pole; discuss your favorite campaigns and how you'd approach a real client brief.
Final Interview
Conversation with hiring manager on career goals, team fit, and Publicis benefits/culture.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.