The Challenge
Empty Vase needs a hands-on Director who can own their entire digital presence—from product photography to email sequences to social strategy. You'll build and lead a team while getting into the weeds of Shopify, Klaviyo, and content creation.
Your Mission
Audit current social media performance and establish baseline metrics for engagement, reach, and conversion across all platforms
Develop and implement a content calendar for Q1 with consistent visual brand standards for product photography
Set up or optimize Klaviyo email marketing workflows with segmentation strategy and establish baseline open/click rates
Establish team structure, hiring plan, and document all processes for social posting, product listing management, and website updates
Grow social media following by 40%+ with demonstrated engagement rate improvement across Instagram, TikTok, or primary platforms
Launch 3+ email campaigns with documented ROI; achieve 25%+ open rates and 5%+ click-through rates
Increase organic traffic to Shopify site by 30% through SEO optimization and improved product listing copy
Train and scale digital marketing team to handle daily operations; hand off non-strategic tasks to team members
KPIs You'll Own
Social Media Engagement Rate
Track likes, comments, shares, and saves as percentage of follower count across all platforms.
Email Marketing ROI
Measure revenue generated per dollar spent on email campaigns via Klaviyo tracking.
Website Conversion Rate
Monitor Shopify checkout completion rate and average order value from organic vs. paid traffic.
Organic Traffic Growth
Track monthly unique visitors and sessions from SEO-optimized content and product pages.
Content Production Velocity
Posts published per week across social channels with consistent visual quality standards.
Tools & Stack
Your Team
Your Manager
Likely CEO/Founder or Head of Marketing (not specified)
Current Team
Appears to be solo or understaffed; you'll be building the team
Director role with plans to expand digital marketing team
The Package
Salary
$85K-$120K base
Remote
On-site, Los Angeles CA
Benefits & Perks
Company Intelligence
Empty Vase appears to be an e-commerce or flower/home goods brand based on product photography requirements. Limited public information available; likely a smaller, growth-stage direct-to-consumer company focused on design and aesthetics.
Is This Role For You?
- You've run social media and email marketing for a D2C/e-commerce brand and know Shopify + Klaviyo inside-out
- You're comfortable being both strategic and tactical—jumping between campaign planning and hands-on content creation
- You have professional photography or visual content skills (or can direct/edit product photos to brand standards)
- You want to own the full digital funnel and build a team under you, not just execute tasks
- You expect a fully built team or large headcount from day one—this is a builder role in a lean organization
- You're not willing to get hands-on with content creation, photography, or Shopify backend management
- You need full remote flexibility—this role is 100% on-site in Los Angeles
Interview Process
Initial Screen
Phone call with hiring manager to discuss e-commerce marketing experience and team-building approach
Portfolio Review
Submit case studies or examples of social campaigns, email sequences, and product photography direction you've led
Working Interview
Likely creative brief or sample project (copy a product listing, sketch a content calendar, or analyze their current metrics)
Founder/Leadership Meeting
Conversation about vision, brand direction, and team structure expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.