The Challenge
A logistics company in Caen is building their digital presence from the ground up. You'll own social media strategy, website development, and video content creation-real visibility with immediate impact on their growth.
Your Mission
Launch or overhaul company social media channels (LinkedIn, Instagram, Facebook) with consistent posting calendar and 500+ followers
Audit and document current website performance; implement 3-5 quick wins (SEO basics, CTA optimization, mobile fixes)
Produce 4-6 pieces of original content (blog posts, videos, infographics) aligned with logistics industry messaging
Establish baseline metrics: traffic, engagement rate, lead quality from digital channels
Grow social following to 2K+ with 3-5% engagement rate; identify highest-performing content themes
Increase website traffic by 40% YoY through SEO, content, and paid social experiments
Complete 12+ video assets (product demos, company culture, logistics insights) with editing portfolio ready
Generate qualified leads dashboard tracking source, conversion rate, and cost-per-lead by channel
KPIs You'll Own
Social Media Engagement Rate
Track likes, shares, comments as % of followers across all platforms to validate content strategy
Website Traffic & Conversion Rate
Monitor monthly sessions, bounce rate, and form submissions to measure digital funnel health
Content Output & Performance
Number of pieces published monthly + average time-on-page and scroll depth to prove quality
Lead Quality Score
Assign points to leads by source; measure which channels deliver sales-qualified prospects
Tools & Stack
Your Team
Your Manager
Marketing Manager or Digital Lead (at logistics company)
Current Team
Likely solo or small marketing team; you'll be the dedicated digital specialist
New role-first dedicated digital hire for this logistics company
The Package
Salary
€750-€950/month base
Remote
On-site in Caen; 1 week school / 3 weeks company (alternance rhythm)
Benefits & Perks
Company Intelligence
Specialized logistics company based in Caen, Normandy. Growing their digital footprint and brand awareness in a traditionally offline-heavy industry. Looking for someone hungry to build their digital foundation.
Customers
B2B logistics/supply chain businesses in Normandy region
Culture
Team-oriented, values problem-solving, expects communication skills and initiative
Is This Role For You?
- You're pursuing a BAC+3 RMDP (Responsable Marketing et Publicité en Ligne) degree and want real-world experience
- You're comfortable being the first/only digital marketer at a company-you'll build systems from scratch
- You're fluent in French and comfortable in a French-speaking workplace (Caen, Normandy)
- You're a generalist: equally comfortable posting on social, editing video, and digging into Google Analytics
- You need remote flexibility-this is 100% on-site in Caen
- You're looking for a large marketing team with clear departmentalization and mentorship structures
- You're only interested in demand-gen or paid ads; this role requires content creation and social storytelling
Interview Process
Application Review
E2SE Business School pre-screens for BAC+3 RMDP enrollment and basic fit
Initial Interview with Company
Phone or in-person conversation about digital goals, content examples, and personality fit
Portfolio Review
Share any social media accounts, content samples, or video editing work you've done (school projects OK)
Offer & Contract Setup
Finalize apprenticeship or professionnalization contract terms; no tuition costs to candidate
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Offres du même type
Responsable Marketing E-commerce France & Wallonie
Martens & Brijs • Halluin, Hauts-de-France, France
Assistant(e) Marketing Cosmétique Europe H/F
Barentz • Courbevoie, Île-de-France, France
Assistant(e) Trade Marketing - F/H
COURIR • Paris, Île-de-France, France
Marketing Video Artist - Apps
Voodoo • Paris
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.